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BROWSE LIBRARY

Explore resources for social media, social commerce, and customer care

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AI for social media: A comprehensive guide for marketing managers

What role does AI play in social media and how can you take advantage of its benefits? Learn more.
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UGC creators: Everything you need to know

In order for there to be UGC, there need to be creators making it happen. Here's your primer to everything about who they are.
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Boost your brand with essential TikTok analytics tools

TikTok has become a social media heavyweight that's essential for your brand. But how do you know if your strategy is succeeding? TikTok analytics...
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How to beat the Instagram algorithm

Instagram’s algorithm changes have significantly impacted how content is distributed and consumed on the platform. Learn how to stay ahead of those...
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The Forrester Wave evaluation of social suite providers

Forrester identified the most significant social suite providers and named Emplifi a Leader. Download your copy to learn why and how each provider...
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How UGC drives revenue and engagement in social commerce

The impact of user-generated content on customer engagement can't be overstated. In Emplifi's new report, we highlight exclusive data that shows the...
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Boosting engagement with Instagram collaborative posts

On Instagram, one of the easiest ways you can boost engagement is by collaborating on posts with other brands. Exclusive Emplifi data reveals the...
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How to create a social media content calendar: a step-by-step guide

Every marketing team needs a social media content calendar. This guide will help make sure you check all the boxes to make it great.
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5 ways to scale social media marketing for your brand

Discover how to expand your social media reach, foster deeper connections, and achieve scalable success with these five powerful strategies.
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Sentiment analysis: Everything you need to know

Quickly understanding the sentiment of the social conversation around your brand can give you a big heads up. Here's how.
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Maximizing the ROI of social media for your brand

Social media marketing has so much potential for generating revenue, but it's essential that your brand approaches it with the right strategy in...
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Report: How UGC drives revenue and boosts engagement in social commerce

UGC is a game changer for many organizations when it comes to converting via social. This is the guide you need to refine your strategy.
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The ultimate guide to social media ROI

Every organization uses social media, but is your social strategy profitable? This guide will give you what you need to be in the black.
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Recent social media updates to know

Social media updates happen at a rapid pace throughout the industry. Bookmark this page for a monthly rundown of all the news from the social media...
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Guide to social media for customer experience management

Social media is one of the best tools in your toolbox for boosting the customer experience. Let's talk about how.
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Social media engagement: Everything you need to know

No social media strategy is hitting the mark without frequent engagement. We're answering all your engagement questions here.
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The Must-Have 2025 Social Media Calendar

Managing a social media calendar is challenging enough, especially trying to keep track of all the different hashtag social media holidays. We've got...
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