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Template

2026 Marketing strategy: Roadmap and best practices

Marketers are under more pressure than ever to deliver growth while navigating platform shifts, AI-driven discovery, and rising content demands. Emplifi’s CMO, Susan Ganeshan, developed this Roadmap and Best Practices Template for 2026 to give your team a clear, practical framework for building a plan that’s aligned, efficient, and ready for where social and AI are heading.

Here’s what’s inside the template:

  • Setting the right marketing objectives and KPIs
  • Prioritizing platforms based on real audience discovery
  • Building a Human + AI content strategy for 2026
  • Creating an authenticity and UGC system that scales
  • Evaluating technology partners with a structured vendor comparison worksheet

Whether you’re refreshing your strategy, aligning cross-functional teams, or scaling your content engine, this template gives you a clear roadmap for the year ahead. Download the template and build your strongest, most efficient marketing plan yet.

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