Social media benchmark insights for 2026 [Infographic]

Social media performance is diverging across platforms as we head into 2026. Audience growth, engagement patterns, and paid media results are no longer moving in sync, forcing brands to rethink where and how they invest their social strategies.

To help marketers benchmark their performance, we analyzed activity from thousands of brands across major platforms including TikTok, Instagram, Facebook, LinkedIn, YouTube, and X.

The infographic below highlights the most important insights from our 2026 Social media benchmarks report, covering platform growth trends, engagement rates, content performance, and paid media benchmarks.

Use these benchmarks to see how your brand compares and identify where to focus your efforts in the year ahead. For a deeper breakdown of the data and industry comparisons, explore the full Social media benchmarks report 2026.

Want the full benchmarks?

Download the Social media benchmarks 2026 report to compare your performance to industry trends and uncover deeper insights.