10 best Sprinklr alternatives: The best platforms for modern social & customer engagement

Key points:

• Sprinklr delivers broad enterprise functionality, but its complexity, long onboarding cycles, and custom pricing often slow time to value.
• As social becomes central to the customer lifecycle, brands are prioritizing unified platforms over fragmented CX suites.
• Emplifi combines enterprise-scale social, customer care, and commerce capabilities in a single, insight-driven platform.
• By unifying marketing, commerce, and care teams around shared data and AI-powered insights, Emplifi eliminates silos and accelerates measurable business impact.

Sprinklr has long been a leader in enterprise social media management and customer experience management. Its breadth is undeniable, spanning publishing, listening, engagement, advertising, and customer care across global teams. But as social becomes increasingly embedded across every stage of the customer lifecycle, many organizations are re-evaluating whether Sprinklr’s complexity, cost structure, and time to value still align with their evolving needs.

Sprinklr’s expansive feature set is a strength, but it can also be overwhelming. Long onboarding cycles, heavy configuration requirements, and custom pricing models can slow adoption and make it harder to demonstrate clear ROI. As social responsibilities expand across marketing, care, and commerce teams, many brands are finding that managing either disconnected tools or overly complex platforms creates friction instead of clarity.

The good news? A growing set of platforms now offer powerful Sprinklr alternatives, from unified customer engagement suites to more focused, agile social platforms. If you’re rethinking your enterprise social stack, here are some of the best Sprinklr alternatives to consider, starting with one built for modern, end-to-end customer engagement.

1. Emplifi

Best for: Enterprise brands seeking a unified platform for social media, marketing, commerce, and customer care.

Emplifi is more than a Sprinklr alternative, it’s a modern reimagining of how brands manage customer engagement. Built to unify social media management, customer care, social commerce, and AI-powered analytics, Emplifi gives teams a single source of truth for every customer interaction across the journey.

Marketing, care, and commerce teams can plan and publish content, monitor brand and customer sentiment, engage in real time, activate influencers, support customers, and measure performance — all from shared dashboards and AI-driven insights. This unified approach eliminates silos and enables personalized, omnichannel experiences at scale.

Where Sprinklr emphasizes breadth and heavy configuration, Emplifi focuses on clarity, speed, and actionable insights. Teams work from the same data and analytics, accelerating decision-making and reducing operational overhead. While its enterprise capabilities may exceed the needs of very small teams, for global organizations looking to simplify complexity without sacrificing power, Emplifi is a game changer.

Why it’s a top alternative: Sprinklr delivers extensive enterprise functionality, but that power often comes with operational complexity. Emplifi offers a more approachable, unified, and insight-driven platform, purpose-built for brands that want to connect marketing, commerce, and care, not manage them in silos. Instead of navigating a fragmented CX suite, Emplifi helps turn every interaction into measurable business impact.

Make the switch to Emplifi today and see how a unified platform can transform your social strategy, accelerate ROI, and elevate your customer experience. Book a demo with one of our experts.

2. Khoros

Best for: Large brands combining social marketing with digital customer care and community management.

Khoros blends social publishing, engagement, messaging, and branded online communities into a single platform. It’s designed for organizations where social is both a marketing channel and a frontline customer support touchpoint. Robust automation, case management, and analytics make it well suited for handling high conversation volumes across global teams.

Why it’s a top alternative: Compared to Sprinklr, Khoros places a stronger emphasis on community-driven engagement and customer support workflows. For brands where social care and owned communities are central to the CX strategy, Khoros offers a more focused experience.

Downsides: The platform is heavily oriented toward support and community use cases, which can make implementation and daily workflows more complex for marketing-focused teams.

3. Hootsuite

Best for: Large or distributed teams managing many social channels at scale.

Hootsuite is one of the most established social media management platforms on the market. It offers scheduling, engagement, monitoring, analytics, social advertising, and employee advocacy across nearly every major network. Its customizable dashboards and integrations make it a popular choice for high-volume social operations.

Why it’s a top alternative: Hootsuite delivers much of Sprinklr’s publishing and engagement functionality with more flexible licensing models, making it easier to scale teams without dramatic cost increases.

Downsides: While strong for scheduling and engagement, Hootsuite’s analytics and AI-driven insights lack the depth required for advanced customer journey analysis and ROI measurement.

4. HubSpot (Marketing & Service Hubs)

Best for: Organizations prioritizing CRM-driven marketing and service alignment.

HubSpot integrates social publishing and monitoring into its broader CRM, marketing automation, and service ecosystem. Social activity is tied directly to contacts, deals, and tickets, giving teams visibility into how social engagement influences revenue and retention.

Why it’s a top alternative: Unlike Sprinklr, HubSpot offers native CRM integration rather than relying on complex external connections. For businesses already invested in HubSpot, this creates a unified data model and clearer full-funnel attribution.

Downsides: Social features are designed to support CRM workflows and may not scale well for brands managing high-volume, multi-region social engagement.

5. Agorapulse

Best for: Mid-sized teams seeking strong social management with transparent pricing.

Agorapulse delivers publishing, inbox management, monitoring, analytics, and collaboration tools in a clean, intuitive interface. It’s easy to onboard, simple to manage, and offers predictable pricing that scales without hidden costs.

Why it’s a top alternative: For teams that find Sprinklr overly complex or expensive, Agorapulse provides many core capabilities with less overhead and faster adoption.

Downsides: Automation, governance, and integration options can be limiting for global organizations with complex approval, compliance, or care workflows.

6. Zoho Social

Best for: Small to mid-sized businesses looking for value and CRM integration.

Zoho Social combines publishing, engagement, monitoring, and analytics with native Zoho CRM integration. It’s competitively priced and includes collaboration tools and reporting that support growing teams.

Why it’s a top alternative: Zoho Social offers solid functionality at a fraction of Sprinklr’s cost, making it attractive for budget-conscious organizations already using Zoho products.

Downsides: Best suited for smaller teams, with limited scalability, advanced analytics, and governance for enterprise environments.

7. Later

Best for: Visual-first brands and influencer-led teams focused on content performance and shoppable social commerce.

Later is built for visual content planning and influencer-driven sales. It offers a drag-and-drop content calendar, Instagram grid previews, hashtag planning, and link-in-bio tools, making it especially popular with lifestyle, fashion, and retail brands. It also includes built-in influencer commerce features, allowing brands to track revenue down to specific posts and SKUs while giving creators affiliate tools and performance-based rewards. While it excels at visual storytelling and commerce, it’s less suited for text-heavy strategies or complex enterprise workflows.

Why it’s a top alternative: While Sprout excels at publishing, analytics, and listening, it doesn’t offer native influencer commerce or sales attribution. Later now bridges the gap between content creation and conversions, helping brands understand not just what content engages audiences but what actually drives purchases. For teams who see influencers and content creators as core revenue drivers, Later delivers capabilities that Sprout simply doesn’t.

Downsides: More niche, with limited cross-channel management features.

8. Sprout Social

Best For: Mid-market to enterprise teams focused on social publishing, engagement, and analytics.

Sprout Social is a well-established social media management platform known for its intuitive interface and strong core capabilities. It brings together publishing, engagement, social listening, and reporting into a single experience, making it a popular choice for teams looking to manage day-to-day social operations efficiently.

Why it’s a top alternative: Compared to more complex enterprise platforms, Sprout Social as an alternative offers faster onboarding and a cleaner user experience. It’s a strong option for teams that want powerful social management features without the heavy configuration and operational overhead associated with larger CX suites.

Downsides: As social responsibilities expand beyond marketing, Sprout’s user-based pricing can become expensive to scale, and its capabilities around customer care, social commerce, and cross-channel journey orchestration are more limited than unified customer engagement platforms. 

Read more: Top 10 Sprout Social alternatives

9. Buffer

Best for: Small businesses and creators seeking a simple, budget-friendly scheduling tool.

Buffer provides an intuitive interface for publishing, basic analytics, and engagement at a fraction of the cost of enterprise tools. It’s fast to onboard, easy to use, and includes a free plan for up to 3 social channels, making it especially accessible for solo creators or small teams. Paid plans start at a low entry point, allowing users to scale affordably as their social presence grows.

Why it’s a top alternative: Buffer removes the complexity. It’s perfect for teams that find Sprout Social’s enterprise-grade feature set overwhelming and need a lightweight, low-cost way to get content out quickly, with the flexibility to start for free and upgrade only as needed.

Downsides: Limited analytics and not built for complex team structures.

10. Dash Social

Best for: Visual-first brands focused on creative storytelling and influencer content.

Dash Social (previously Dash Hudson) specializes in helping brands maximize visual content performance. It offers a drag-and-drop content calendar, advanced creative analytics, influencer management, and campaign tracking — with strong support for Instagram, TikTok, and Pinterest. It’s built for brands where aesthetic quality and storytelling drive engagement.

Why it’s a top alternative: While Sprout offers broad analytics, Dash Social goes deep on creative insights and influencer ROI. For consumer brands that depend on compelling visuals and want to link content performance directly to engagement and sales, Dash Social delivers capabilities Sprout simply doesn’t.

Downsides: Narrow focus limits its use beyond visual content strategies.

Conclusion:Why Emplifi is the smart Sprinklr alternative

Social media has evolved from a standalone marketing channel into the backbone of the modern customer journey. While Sprinklr remains a powerful enterprise platform, many brands are realizing that complexity doesn’t always translate into better outcomes.

When evaluating Sprinklr alternatives, today’s leading organizations are looking for platforms that are:

• Unified across marketing, commerce, and customer care
• AI-driven and insight-first
• Fast to deploy and easy to scale
• Built to prove ROI at every touchpoint
  

That’s exactly where Emplifi stands apart. By bringing social media management, customer engagement, and analytics into a single AI-powered platform, Emplifi helps brands simplify operations, break down silos, and deliver personalized experiences at scale.

Don’t settle for fragmented tools. Make the switch to Emplifi and unlock the full potential of your social strategy. Book a demo with Emplifi today.