Live commerce is starting to excite the Retail market, and we’ve been ahead of the game to ensure brands can get the most out of it. Today, we’re proud to introduce Emplifi ShopStream by Go Instore — a powerful one-to-many live commerce solution that helps brands reach unlimited audiences through interactive one-to-many live video shopping experiences.
So, what exactly is ShopStream?
It’s a scalable live shoppable video experience that allows you to reach an unlimited audience on your site, your social channels, or your very own events page. It empowers you to turn your stores into studios, and your staff into stars. Most importantly, it helps you delight customers and online shoppers in a highly engaging, interactive, and immersive way, whether you are launching a new campaign, showcasing new product ranges, or amplifying your influencer events.
ShopStream is a giant step in helping you craft a more personal online shopping journey, complementing Emplifi’s market-leading social listening tools to allow you to invite the widest online audience to your shop floor (virtually).
How does ShopStream work?
You can seamlessly start a live stream with our simple mobile app, or choose to go pro using our full desktop editing suite for special events. Either way, customers can join the stream and interact with other shoppers and moderators through a chat function while adding their favorite products to their basket, all directly from the broadcast.
But for some, live streaming is just half the story. Just like how you can speak to a store rep one-on-one at your favorite store, Go Instore delivers a truly digitized journey without the wait. With a single click, we give you the ability to go from a live stream directly into a one-to-one call with a relevant store associate via Go Instore Live Advisor.
We cover the customer’s online journey end-to-end, which is why we see 1 in 4 engaged visitors add products to their basket during a live stream, with purchase rates rocketing to as much as 50% when moving to a one-to-one discussion with an associate.
Some of the world’s biggest brands have already adopted ShopStream (and they’re seeing results)
Ribble Cycles used ShopStream with great success after the pandemic altered their plans for one of their biggest events of the year. The brand leverages live commerce to inspire, educate and convert browsers into buyers.
“Cycle Show, one of our biggest marketing exhibitions, was canceled due to the pandemic – so we decided to take it online with Go Instore. The reach exceeded what we would expect to see at the in-person show with tens of thousands tuning in," said Matt Lawson, Chief Digital Officer, Ribble.
Matt Lawson, Chief Digital Officer
This is an exciting day for Emplifi! We look forward to showing you how Emplifi ShopStream by Go Instore can help brands like yours harness the power of live streaming throughout the entire customer journey. Speak with an Emplifi expert to learn more!