10 most popular US Instagram Pages 2025

As one of the top four most popular social media platforms in the world Instagram has over 2 million monthly users. It utilizes visual storytelling with powerful engagement tools, making it one of the most effective platforms for brand awareness, marketing, and community building.

With Gen Z and Millennials being most active on Instagram many brands have shifted attention to this platform creating social media engagement with its significant audience base. Many brands have already found success navigating Instagram and boosting engagement through its interactive platform. The achievements of these brands offer valuable insights into the preferences, trends, and behaviors of Instagram users- and what truly captures their attention.

In this article, we highlight the most popular Instagram pages in the U.S. across metrics like Likes, Comments, and Shares, as well as the brands that gained the most followers and experienced the fastest growth over the past year.

Discover the strategies behind top-performing accounts like Netflix and uncover the secrets of social media management success that can help elevate your brand’s Instagram presence in 2025.

Brands with the most likes in Instagram

Netflix is the leading brand in like count surpassing runnerup Igndotcom by over 80 mill likes. With over 35 million followers on Instagram, the page has built a leading presence by blending entertainment with community-driven content. From exclusive trailers to behind-the-scenes content and interactive posts, Netflix keeps its audience engaged and coming back for more. Their skill in creating conversation and excitement around upcoming releases has turned their page into a space where fans feel connected, involved, and part of the Netflix experience.

This large brand has a consistent social media presence which gives them a leg up to grow their Instagram engagement. By staying on top of trends and their target audiences preferred content they have created a high traffic platform. By combining innovative marketing strategies with timely, relatable posts, Netflix creates a strong sense of community and consistently drives positive interactions.

Brands with the most comments on Instagram

Looking at the Instagram profiles with the most comments, Igndotcom stands out at No. 1. They’re also a top contender in total likes, showing they’re clearly doing something right when it comes to engagement.

The rise of online gaming nationally in the United States has created an opportunity for online platforms like IGN to quickly grow their audience. This company is known for its news coverage, reviews, and analysis of the gaming and entertainment industry while using Instagram as one of their main sources of communication.

IGN’ posts trendy content like reels, memes, and reviews. They boost social media engagement by jumping on trends, sharing UGC, and sparking conversation tailoring it to what their audience wants to see. Even comment spam and memes help their posts go viral. It’s a smart mix of content, community, and timing.

Brands with the biggest follower growth on Instagram

This chart doesn’t necessarily focus on what brands are currently dominating Instagram pages, but more so showcases which brands have seen the biggest boost in followers over the last year.

At the top we see Netflix US succeeding because their frequent posts featuring a mix of trailers, memes, and viral clips from trending shows. Netflix runs more than 20 different Instagram accounts along with their main. They segment these accounts by country and franchise, allowing personalized interaction with different audiences.

The lesson here is that your brand’s approach to Instagram shouldn’t just focus on a single company profile. There’s value in building specific accounts or themed content around certain products, shows, or communities so creativity and stronger audience engagement can thrive.

Brands with the fastest follower growth on Instagram

The fastest growth in follower provides insight into how smaller brands can increase their fan base exponentially in a short amount of time

At number one, Complex SHOP has been succeeded by blending commerce with culture in a way that deeply resonates with its audience. It is a part of the Complex Network which offers a handpicked mix of streetwear, sneakers, and lifestyle content linked to youth culture.

By focusing the page around culture, limited releases, and user engagement, they’ve created a focused community that thrives on relevance and exclusivity. Their success shows that brands can find value in building dedicated social channels for specific products especially when culture and commerce are seamlessly integrated, as Complex Shop has demonstrated with its focused, relevant approach.

The takeaway

In today’s digital age, having a strong presence on Instagram is crucial for businesses looking to thrive in this market. However, simply having an Instagram page isn’t enough. A strong social media marketing strategy that focuses on creating engaging content, building relationships with customers, and leveraging the power of social media can help boost your brand and increase your following on the platform.

So, don’t miss out on the opportunity to connect with your audience and stand out from the competition.