The last few years have brought a surge of selling on social media as more and more B2C brands realize the value of social commerce.
Nearly half of US consumers bought a product on platforms such as Facebook and Instagram over a recent 12-month period. Meanwhile, shareable posts and video ads have become the most effective kinds of social media content in persuading consumers to make a purchase.
In a recent study commissioned by Emplifi, Forrester Consulting found that most brands are looking to drive revenue on social platforms, with 83% already investing in two or more social shops. However, they are still searching for ways to achieve sustainable growth. For more insights, see our infographic on the growth of social commerce.
Most brands face multiple challenges and lack the right tools to achieve their goals for social commerce, according to this study. To overcome these barriers, they need new capabilities and strategies that put the customer experience first.
Explore our infographic below to learn what gaps and challenges brands currently face, and which tools could accelerate their success. For a deeper view into the future of social commerce, download the full study, Cashing In on Social Commerce.
