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Benefit Cosmetics
The beauty brand’s audience-first approach to content
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Driving customer engagement with deep insights
Kimpton Hotels
Why UGC is a critical part of their guest experience
Stanley
How the iconic brand increased product reviews and engagement
Freshpet
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Bath & Body Works
How the retailer is growing their community
Aeromexico
How the airline became one of the most loved travel brands on social
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Report: The state of social media marketing report 2026
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Template

CMO’s blueprint for 2026: Interactive PDF template

Marketers are under more pressure than ever to deliver growth while navigating platform shifts, AI-driven discovery, and rising content demands.
Emplifi’s CMO, Susan Ganeshan, developed this 2026 Marketing Strategy Template to give your team a clear, practical framework for building a plan that’s aligned, efficient, and ready for where social and AI are heading.

Inside the template, you’ll find a structured guide on:

  • Setting the right marketing objectives and KPIs
  • Prioritizing platforms based on real audience discovery
  • Building a Human + AI content strategy for 2026
  • Creating an authenticity and UGC system that scales
  • Evaluating technology partners with a structured vendor comparison worksheet

Whether you’re refreshing your strategy, aligning cross-functional teams, or scaling your content engine, this template gives you a clear roadmap for the year ahead.

Download the template and build your strongest, most efficient marketing plan yet.

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