Understanding generational differences on social media is key to creating successful strategies. Our latest survey reveals how Gen Z, Millennials, Gen X, and Boomers engage with content, platforms, and brands differently. From platform preferences to content expectations, this report uncovers actionable insights to help your brand tailor campaigns, boost engagement, and drive meaningful connections across all age groups.
There’s no such thing as one audience on social media. Your followers may be in the same place, but they are not the same people – and treating them as if they are is costing you attention, engagement, and revenue.