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2026 social media benchmarks: Insights for your brand’s success

Stay ahead of social media trends with exclusive data from thousands of brands. Discover what’s working, what’s changing, and where to focus your strategy in 2026. Download this must-have report to benchmark performance and make smarter social decisions.

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Social media benchmarks and insights sourced from more than 200,000 leading brand accounts

This report highlights some of the most interesting and impactful findings from our examination of exclusive internal data from Emplifi’s thousands of clients, and offers actionable strategic guidance for brands based on findings like this:

200%
Year-over-year increase in median brand follower count on TikTok, making it the fastest-growing platform for brand audiences.
27.6%
Median engagement rate on TikTok in Q4 2025, with TikTok also generating twice the median interactions of Instagram and 20× more than Facebook.
44%
Higher median engagement from Instagram Reels and Carousels compared to image-based posts, reinforcing the importance of format-led strategies.
37.5
Median interactions per Facebook Live post, delivering 4× more engagement than link posts and 6× more than image-based posts.