Report

The state of social media marketing 2026

More content. More tools. Less time. Discover data-driven insights from our survey of more than 560 marketers on trends, tools, and team dynamics that will drive your social media marketing strategy in 2026. Social media isn’t slowing down, and smarter teams are finding ways to keep up.

This report reveals how marketers are adapting, where budgets are shifting, which tools they trust, and how they’re turning AI, creativity, and collaboration into measurable results. You’ll see how top teams are scaling smarter, building credibility through creators and communities, and keeping people energized in the face of constant change.

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Key Takeaways

Turn technology, creativity, and collaboration into measurable results

From AI-driven efficiency to creator-led campaigns and sustainable team practices, marketers are finding smarter ways to drive impact that lasts.

Scale smarter, not harder

AI is saving time, but the real value comes when it’s part of everyday workflows. See how top teams turn small wins into lasting efficiency.

Build credibility through creators and communities

Influencer and UGC strategies are now essential. Discover how marketers are transforming authenticity into scalable growth.

Protect your people, fuel your progress

Burnout is real. Leading teams are finding balance between output and sustainability, turning small teams into strategic growth engines.

Survey Results

What you’ll find in this report

Explore real data from hundreds of marketers across industries and uncover insights that show where marketing is headed.

82%

Percentage of marketers say AI tools have made them more productive.

76%

Percentage who report experiencing burnout at least occasionally.

73%

Percentage who say short-form video will dominate content strategy in 2026.