Download now: The social commerce playbook

Social commerce has transformed how consumers discover, evaluate, and purchase products – blurring the line between social engagement and sales. This guide serves as a playbook for eCommerce professionals to embrace the new era of social commerce with data-backed insights, actionable strategies, and best practices for measurable growth.

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What's in the playbook:

By leveraging influencers, UGC, reviews, and AI insights, eCommerce teams can create shopping experiences that are not only transactional but engaging, trusted, and highly personalized — setting the foundation for success in the new era of digital commerce.

How UGC connects, converts, and drives revenue

UGC has become one of the most influential assets in eCommerce, playing a vital role in how brands establish trust, engage customers, and drive conversions. Consumers today crave authenticity, and there is no better endorsement than real people.

How to strategically budget for influencer marketing

For eCommerce teams, influencer marketing is no longer just about reach — it’s about driving measurable sales and conversions. A successful influencer campaign requires strategic budgeting, careful influencer selection, and clear performance tracking to maximize ROI.

Why reviews are the final conversion catalyst

In an era of overwhelming choices, customer ratings and reviews have become a make-or-break factor for eCommerce success. Before making a purchase, most consumers seek reassurance by reading product reviews, watching testimonial videos, or checking for ratings from other buyers.