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On-Demand Webinar

Inside the BBC’s Gen Z social strategy: A fireside chat

The Gen Z audience is reshaping social. For a legacy institution like the BBC, this isn’t a challenge, it’s their biggest opportunity. How are they doing it?

In this exclusive fireside chat, go behind the scenes with experts from BBC as they will reveal the high-level strategies and creative risks behind their success. This is your chance to learn from a masterclass in audience adaptation.

You will learn:

  • How to build a storytelling engine that Gen Z actively seeks out.
  • The platform-first philosophy behind campaigns like the Women’s Euros.
  • How data informs creative bravery, not just follows trends.

Speakers:

Ben Tattersall Smith

Head of Social Media Planning, BBC

Nick Coppack

Social Media Lead, BBC Sport

Watch now

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