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On-Demand Webinar

How Leica elevates its storytelling with UGC

Authenticity has become the new currency of trust on social media. Today’s audiences want to connect with brands that reflect real voices, real stories, and real experiences.

In this live webinar Emplifi and Leica will explore how user-generated content (UGC) is reshaping brand storytelling, helping brands build credibility, scale content, and deliver authentic engagement.

What you’ll learn:

  • Why authenticity matters now more than ever How shifting consumer behaviors are redefining brand expectations.
  • The power of community voices How UGC builds trust and deepens engagement.
  • Content that keeps pace with change Why UGC is vital for fresh, diverse storytelling across channels.
  • Leica in focus How Leica leverages UGC to enrich its brand experience, from social to campaigns, while ensuring quality and consistency.
  • From efficiency to ROI Lessons on scaling UGC without losing authenticity.

Speakers:

Ansgar Wehnge

Team Lead Content Marketing, Leica

Watch now

You’ll receive an email shortly with your calendar invite. We look forward to seeing you at the webinar!