May 7, 2025 Series Kickoff

Mastering Social Media Maturity: A 3-Part Webinar Series

Today’s consumers expect seamless, personalized experiences across every social touchpoint – from discovery to support. But delivering that kind of consistency requires more than great content. It requires alignment across your entire social ecosystem.

Join Emplifi CMO Susan Ganeshan and digital marketing expert Imi de Daranyi for a dynamic 3-part webinar series — see a full breakdown of each session below — exploring how leading brands are evolving their social strategies to build loyalty, boost revenue, and drive measurable impact.

Speakers:

Susan Ganeshan

Chief Marketing Officer, Emplifi

Imi de Daranyi

DDConsulting, Founder

Register now

Thank you for your registration. Please check your email for additional information.

Here's what you'll learn in this webinar series:

Discover how to unify care, commerce, and marketing for real results in a social-first world.

Part 1: Mastering Social Media Maturity for Care

In the current economic climate, social care is more than just support - it’s a key driver of brand loyalty, trust, and long-term value. In this session, we’ll explore how social care and CX teams can consolidate their tech stack, embrace automation, and do more with fewer resources. Discover how proactive, real-time engagement and integrated data can turn every interaction into an opportunity to deepen customer relationships and deliver efficient, scalable support.

Part 2: Mastering Social Media Maturity for Commerce

As social becomes a core revenue channel, marketing and commerce teams must work hand-in-hand to create seamless, shoppable content and customer journeys. In this session, you’ll learn how to harness social proof, optimize campaigns in real time, and leverage social data to improve product development and the customer experience. See how brands are converting engagement into revenue by removing friction from the path to purchase.

Part 3: Mastering Social Media Maturity for Marketing

Today’s social media landscape moves fast - and marketing strategies need to move even faster. This session will show you how to adapt to shifting platform trends, unlock the power of AI, and break down silos to create a more connected marketing approach. Learn how data-driven insights can fuel more personalised campaigns, drive measurable results, and elevate your social presence across the entire customer journey.