April 21, 2026 4:00 PM GST

A practical guide to navigating social media during times of crisis

In times of crisis, your social media presence becomes a direct line to your audience. How you show up, what you say, and when you say it can shape public trust in your brand for months or years to come.

This live session is designed for marketing and communications professionals across the GCC and MEA region. We will walk through actionable strategies for managing your social channels when uncertainty is high: from pausing scheduled content responsibly to crafting messaging that is both timely and appropriate.

Whether you are managing a single brand account or coordinating across multiple markets, this webinar will give you a clear framework for making confident social media decisions under pressure.

When to pause, pivot, or proceed A decision framework for evaluating scheduled content against a rapidly changing environment
Tone and messaging principles How to communicate with empathy and clarity while avoiding common missteps that can erode audience trust
Operational readiness How to build an internal rapid-response workflow so your team can act quickly and consistently
Regional considerations Practical guidance tailored to the cultural and regulatory landscape of GCC and MEA markets

Speaker:

Alaa Zaki

Client Onboarding Manager MEA, Emplifi

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Important Notice

This session is intended for general guidance on maintaining customer communication and operational continuity during periods of disruption. Emplifi’s platform must be used in compliance with all applicable local laws, regulations, and platform terms.

It must not be used to monitor, engage with, or influence political, military, or sensitive geopolitical content, nor to disseminate unverified or potentially misleading information. Users remain solely responsible for verifying the accuracy of any content before publication and for ensuring that communications are appropriate, lawful, and do not contribute to misinformation or public harm.

Where uncertainty exists, we recommend pausing activity and seeking internal legal or compliance guidance.