Social media benchmarks: Platform performance, trends & what's next in 2026

The data from last year’s social media performance is in! Audience growth, engagement behavior, and paid performance are no longer moving in sync across platforms. TikTok continues to surge, Instagram engagement is shifting, Meta platforms remain steady, and X is seeing more moderated performance trends. The result? Brands can no longer rely on a one-size-fits-all social strategy.

In this live webinar, we’ll unpack key insights from Emplifi’s Social Media Benchmarks Report, a definitive look at how brands are performing today, powered by exclusive data from thousands of global brands.

Here’s what you’ll learn:

• How growth and engagement trends differ across major platforms
• Which performance signals matter most as you plan for 2026
• Where brands are gaining momentum and where strategies need to evolve
• How to use last year’s benchmarks to make smarter content and media investment decisions

This session goes beyond the numbers, pairing benchmark data with real-world expertise to help you turn insight into confident action. Save your seat and get the clarity you need to win on social media in 2026.