2026 and beyond: A CMO’s predictions for the future of social media marketing

What will define winning social media strategies in 2026? Join Susan Ganeshan, a seasoned B2B CMO, on December 9 as she unveils Emplifi’s 2026 social media predictions, a data-driven forecast built from insights in our latest report: The State of Social Media Marketing 2026.

Susan will share where brands are investing, which platforms are set to dominate, how AI and creators will reshape the social landscape, and what marketers can do now to be ready.

If you lead or influence social strategy, this is your insider look at the trends that will separate the social leaders from the laggards in 2026.

Here’s what you’ll learn:

• The six biggest predictions for how social marketing will evolve in 2026
• Where budgets, people, and platforms are shifting — and why
• How AI, creators, and UGC will converge to redefine authentic engagement
• The future of team structure, social commerce, and customer care through social
• Immediate actions you can take to stay ahead of the curve

Where to start your plan:

Apply the frameworks discussed on this webinar and accelerate your own social strategy with this template for your own marketing strategy.