Transform social conversations into revenue, insights, and loyalty

Customers are tuning out ads, emails, and endless content, but they’re still paying attention to one thing: real conversations. Every day, buying signals, objections, and loyalty moments are happening in your DMs, comments, and care tickets.

Featuring guest speaker Kelsey Chickering, Principal Analyst at Forrester, this webinar explores how social, commerce, and customer care teams are turning these everyday conversations into real business impact.

Here’s what you’ll learn:

• Break down the care and marketing silos that slow teams down and frustrate customers
• Use AI as a co-pilot to increase response speed while keeping empathy front and center
• Turn social feedback into meaningful insights for product innovation and social proof
• Explore real-world examples of how Domino’s, Crayola, and Kirkland’s transformed care into a growth engine*

*Case studies and data points are presented by Emplifi.

If you manage social channels, eCommerce performance, or customer experience, this session will change how you think about customer care in 2026.