Scroll to sold: The winning plays for achieving excellence in social commerce

Looking to boost your social commerce strategy? Watch this insightful webinar with proven tactics for turning social engagement into real revenue. Packed with fresh consumer research and expert insights, this session reveals how today’s buyers are discovering — and purchasing from — brands directly on social platforms. You’ll learn why authenticity and trust are the new currency of conversion, and how real reviews and user-generated content (UGC) outperform traditional influencer marketing.

Speakers:

Allyson Downey

CEO, Stellar

Michael King

Senior Director of Campaigns, Emplifi

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Key Takeaways

Mastering social commerce: What drives discovery to purchase

Dive into the latest research on how consumers move from brand discovery to purchase on social platforms like TikTok and Instagram. Learn why authenticity, reviews, and user-generated content (UGC) are key to building trust—and how to turn that trust into conversions. Plus, get actionable strategies to optimize your social commerce game from content to checkout.

Authenticity wins

Discover the ideal balance between influencer reach and genuine UGC that builds trust and drives action.

Harness the power of reviews

Learn why reviews are the #1 purchase driver, and how to increase quality feedback with strategies like incentives, sampling, and review seeding.

Frictionless purchase

Explore how to simplify buying journeys across platforms like TikTok Shop, branded websites, and retailers.