Mastering social media maturity for consumer care

In the current economic climate, social care is more than just support — it’s a key driver of brand loyalty, trust, and long-term value. In this session, we’ll explore how social care and CX teams can consolidate their tech stack, embrace automation, and do more with fewer resources. Discover how proactive, real-time engagement and integrated data can turn every interaction into an opportunity to deepen customer relationships and deliver efficient, scalable support.

Speakers:

Karen Carter

Senior Social Media Manager, TUI

Emplifi CMO Susan Ganeshan
Susan Ganeshan

Chief Marketing Officer, Emplifi

Imi de Daranyi

DDConsulting, Founder

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