The playbook for scaling social care: How unified teams build speed, empathy and ROI

Behind every DM is a customer waiting and a team trying to keep up. How do you scale social care that feels personal, moves fast, and works better across marketing and support? All without burning your team out in the process?

Featuring Forrester’s Principal Analyst, Kelsey Chickering, this is a 45-minute webinar with an actionable 4-step plan on how to scale social care that’s faster, smarter, and more human. If you’re ready to stop firefighting and start scaling, this is your playbook for 2026.

Here’s what you’ll learn:

• Break down the care/marketing silos that slow your teams down
• Use AI as a co-pilot to boost response speed without losing empathy
• Turn social feedback into product innovation and social proof
• Explore real-world examples of how Domino’s, Crayola, and Kirkland’s transformed care into a growth engine*

*Case studies and data points will be presented by Emplifi