2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Get the Report

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

The state of airline social customer care 2026

See how leading airlines are using AI to transform customer care

Benchmark your customer care strategy with exclusive data on AI adoption, response performance, and peak-season resilience across Facebook, Instagram, and X.

Benchmarking the future of airline customer care

Using exclusive Emplifi platform data, this report reveals how leading airlines are adopting AI, improving response performance, and preparing for peak travel periods.

21×
Faster Instagram response times than the average consumer brand
31%
Facebook customer conversations resolved autonomously through AI
Higher customer care message volume handled on Instagram than Facebook
786%
Social engagement growth after Aeromexico centralized customer care with Emplifi

In this report, you’ll discover:

  • How airlines outperform every major industry in social customer care
  • How AI has evolved from experimentation to operational scale
  • Why Instagram has become airlines’ highest-volume customer care channel
  • What happens to automation during peak travel periods
  • How leading airlines combine AI with human expertise to deliver better customer experiences

Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

  • A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
  • A benchmark of how your brand performs against peers in your industry
  • A partner who understands your business, and 22,000 others
  • A concrete action plan to go from disjointed teams to A-CX
Get a demo