Building trust in the digital age: leveraging UGC & reviews for growth

Polished branded content isn’t enough anymore. People trust people, they look to real experiences and peer opinions to decide what’s worth their time and money. To earn that trust, brands need to tap into authentic customer voices.

In this session, we’ll break down the strategies and real-world success stories behind some of today’s most effective brands, including:

• The science of social proof: Why peer recommendations consistently outperform branded messaging—and the data behind it.
• Real-life examples: How brands like Carhartt and Kimpton turn everyday customer moments into a voice that truly resonates.
• Driving ROI: How authentic customer content impacts conversion rates and delivers measurable revenue growth.
• Building community: How brands become part of everyday life to create lasting communities—not just transactions.