How Stori transformed digital banking engagement for millions across Latin America

With Emplifi’s Community and Listening, Stori tapped into cultural moments, optimized campaign performance, and set the stage for regional expansion across Latin America.

Founded in 2020, Stori is a rapidly growing Mexican fintech company on a mission to bring financial peace to over 100 million Latin Americans. With innovative credit solutions and a user base exceeding 3 million, Stori quickly became Mexico’s first female-founded unicorn in 2022, expanding to Colombia the following year. Yet, their rapid growth introduced the challenge of managing and understanding social interactions across multiple platforms. Emplifi provided the tools needed for Stori to engage audiences meaningfully – connecting over cultural moments, addressing product questions, and optimizing engagement across Latin America.

Navigating the growing pains of a digital banking pioneer

As Stori’s user base grew to over 3 million, with expanded operations in Colombia, managing and understanding social interactions across platforms became crucial to sustaining strong customer connections. Initially, Stori’s social media team found themselves overwhelmed by the demands of analyzing engagement and campaign performance – a manual, time-consuming process that fell short of their needs.

They needed a way to identify high-impact content, understand the questions and feedback from their audience, and optimize their responses. Compounding this challenge, the team relied on native analytics from each platform, which made it much more difficult to track key metrics consistently. Stori also sought to solidify their position as a top digital banking option by better understanding what users valued most.

Stori required a solution that could deliver fast, actionable insights to support both their day-to-day responses and larger strategic campaigns, while also empowering their social team to engage users meaningfully.

Emplifi’s real-time analytics drive Stori’s engagement success

Emplifi’s platform brought immediate value to Stori’s operations, equipping them with real-time analytics, streamlined cross-platform engagement, and the ability to tag and filter conversations precisely. Using Emplifi’s Community and Listening, Stori could now categorize interactions by topic, urgency, or trend, which allowed them to prioritize inquiries, track audience sentiment, and respond to users with greater relevance.

“Emplifi’s Community lets us do it all in one place – from real-time content scheduling to engaging with users,” Lups said. “We now know what resonates with our audience, and our posts reflect that understanding.”

With new insights, Stori began identifying cultural moments that resonated deeply. A post about Mexican cuisine during the holidays reached over 15,000 users and gained 19,000 impressions in one day, demonstrating how Emplifi’s tools helped Stori build engagement and reinforce their brand identity as a relatable, customer-centered financial service.

Beyond real-time engagement, Emplifi’s tools enabled Stori’s team to set performance benchmarks and explore new tactics. These metrics were invaluable, especially as Stori launched new services, like their deposits product, which allowed them to measure customer response and refine their strategy based on data.

A 5x boost in efficiency powers Stori’s regional growth

With Emplifi’s tools, Stori’s social media strategy reached new heights, achieving a 5x increase in operational speed that freed up time for brand-building initiatives. In just one year, Stori’s social presence expanded with 71,115 new followers and 142,256 managed conversations. This newfound efficiency also allowed Stori to confidently grow its presence across LATAM, integrating their Colombia operations seamlessly into Emplifi’s platform to ensure consistent brand messaging across regions. The team further enhanced their strategy by expanding their use of Emplifi’s Listening capabilities, focusing on brand sentiment and competitor analysis.