Sofology finds the perfect fit for each customer with virtual sofa shopping

Want to buy a sofa from the sofa? Sofology teamed up with Emplifi to activate its revolutionary approach to customer consultation, online.

Sofology believes that finding the right sofa is a bit like dating. You find sofas that match, and sofas that don’t, and that doesn’t just mean the room color! Their brand puts customer experience above everything else to empower the best choices and keep their customers happy.

It’s no secret that impeccable customer experience is at the forefront of every retail success. Sofology doesn’t believe in driving sales through offers, deadlines, or commissions. They don't hold "must end Sunday" deadline deals or rush you into a discounted sofa. Instead, their colleagues help you find the perfect fit with the aid of experts, so that each customer can feel at home on a sofa that you love three, seven, or 10 years down the line.

Delivering comfort and convenience

Sofology teamed up with Emplifi to instantly connect digital customers with live, in-store experts using Emplifi Live Advisor, an immersive, live video platform providing an unrivaled "in-store" experience.

"The service that Emplifi offers fits brilliantly with our drive to be progressive in this area and acts as a natural extension of our in-store experience," said Simon Peck, Director of Digital and Business Development at Sofology. "Championing convenience with a one-to-one consultative approach feels very much like the next step in retail."

Within 266 days of going live, Sofology achieved £1 million in sales via the live video platform.

The takeaway

Emplifi’s Live Advisor enables Sofology to fulfill its goal to provide personalized sofa shopping experiences to each customer, in-store or online. With the live video consultation, Sofology ensures its team members understand each customer’s desires during a personal interaction.

To learn how live video can transform your customer experience, schedule a demo with an Emplifi expert today.

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