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VS.

Emplifi vs. Meltwater: Complete social CX without the gaps in care and commerce

Meltwater leaves gaps in care and commerce. Emplifi closes them with a unified platform that connects publishing, engagement, analytics, and social commerce.

Emplifi Forrester Wave

See a head-to-head comparison of features for Meltwater vs. Emplifi

Meltwater’s complex interface and disconnected modules slow social teams down. Emplifi unifies publishing, engagement, care, commerce, influencer campaigns, and analytics, empowering teams to grow faster with one connected platform.

Publisher

Customer Care

Chatbot

Paid Ads Reporting

Social Listening

Advanced Reporting

UGC

Ratings & Reviews

SSO

Unlimited Owned Profiles

Unlimited Users

Publisher

Customer Care

Chatbot

Paid Ads Reporting

Social Listening

Advanced Reporting

UGC

Ratings & Reviews

SSO

Unlimited Owned Profiles

Unlimited Users

CONTENT PUBLISHING

Go beyond media monitoring. Scale your brand voice.

Meltwater built its legacy on scheduling and monitoring – and it shows. Emplifi takes you further with integrated publishing, content governance, and AI that drives real business impact.

USER-GENERATED CONTENT

From social proof to shoppable experiences.

Meltwater lacks native UGC tools. Emplifi gives you the power to discover, secure, and publish authentic customer photos, reviews, and videos across social and ecommerce, building trust and driving sales.

Visual of an automation flow for social customer care
SOCIAL CUSTOMER CARE

Every reply should build a relationship

Meltwater stops at social replies. Emplifi goes further with native care workflows, AI chatbots, and Salesforce integration, giving teams full customer context so every interaction feels faster, smarter, and more human.

ANALYTICS & ROI

See what’s working - and prove it to your team

Likes don’t equal ROI. While Meltwater tracks engagement, Emplifi’s Unified Analytics connects content, conversions, and care so you can measure what truly matters to your business.

The Forrester Wave evaluates the most significant providers of social suite solutions, and named Emplifi a Leader. This visual shows how those providers were scored.
INDUSTRY LEADER

Forrester names Emplifi a Leader, and customers agree

Forrester’s Social Suites Wave™ named Emplifi the only provider to earn both Leader and Customer Favorite honors, with top marks in pricing transparency and flexibility.

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AI Marketing users
Easy Transition

Making the switch? We’ve got you covered.

Hundreds of brands have seamlessly moved to Emplifi — let us help you do the same. Our migration team handles data, workflows, and reporting for a smooth transition. Plus, we have special deals for those ready to switch. Let’s make your move effortless.

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