What is an influencer?

An influencer is an individual with a dedicated and engaged following on social media platforms, who can impact their audience's opinions, behaviors, and purchasing decisions. Influencers typically have expertise, authority, or credibility in a specific niche or industry, and they leverage their online presence to create content that resonates with their audience. 

In social media marketing, influencers play a crucial role in driving brand awareness, advocacy, and engagement by collaborating with brands to promote products or services to their audience. Influencer marketing campaigns often involve sponsored content, product endorsements, or brand partnerships, where influencers create relatable content that aligns with the brand's values and objectives. 

By partnering with influencers, brands can leverage their influence to reach new audiences and establish credibility and trust with consumers in an increasingly crowded digital landscape. Effective influencer marketing strategies leverage the unique voice and authenticity of influencers to create meaningful connections and drive impactful results for brands.

Learn more about influencers in our State of Influencer Marketing report.