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How to win over your community with empathy

View the recording below!

Learn the CX techniques driving world-leading community engagement. Join Joy Ofodu (Marketing Manager at Instagram) and Bob Gearing (Head of Enterprise Solutions at Emplifi) as they discuss how brands can start connecting with their communities on a deeper level by learning how to:

  • Tap into your community’s obsessions

  • Link entertainment with commerce

  • Capture and apply insights to drive empathetic experiences

Joy and Bob also share a few real-life examples of popular brands they had first-hand experiences with, or observed connecting with audiences on a deeper level.

About the Speakers 

Joy Ofodu, Marketing Manager, Instagram

Joy Ofodu’s mission in life is to empower on/offline communities. Joy currently works at Instagram as a Marketing Manager, where she focuses on community engagement and representation in global campaigns. She is also a Top 2% Linkedin publisher in Marketing and Advertising and a Gen Z speaker along professional development topics. Joy began her career at Instagram as an intern in the summer of 2017. Prior to that, she worked on brands including Facebook, Star Wars, thredUP and the NAACP Image Awards. Joy’s work has been featured in the Los Angeles Times, AdWeek, AfroTech, Refinery 29 (1)(2), Afropunk (1)(2), Deadline, The Everygirl and more.

Bob Gearing, Global Head of Enterprise Solutions, Emplifi

Bob Gearing is the Global Head of Enterprise Solutions at Emplifi NYC and has been a part of the team for 7+ years. Bob has led the acceleration of growth, innovation and success for global clients including developing partnerships with major brands such as ABInBev, WWE, LVMH, Discovery Inc. and more. Prior to his time at Emplifi, Bob managed sales and partnership teams in the sports and tech industries including executive roles at CBS Radio, New York Yankee Radio, NeuLion, Inc. and Rightster.

Algunos de nuestros premios

MarTech Breakthrough Awards 2023 - Emplifi (Influencer Marketing Innovation Award)
Emplifi -  AI Breakthrough Awards 2023 - Best Text Generative AI Solution
CUSTOMER Contact Center Technology Award 2023
TrustRadius Top Rated 2024 Badge
G2 Badge: Leader Enterprise Spring 2024
Logo - G2: Highest User Adoption (Spring 2024)
Logo - G2: Easiest Admin Mid-Market (Spring 2024)
Logo - G2: Enterprise Leader EMEA (Spring 2024)
Award - G2: Users Love Us