TikTok, mostly known for dance challenges and lip-syncing content, recently added a "Shop" feature to their platform. This new addition isn't surprising. With over 700 million active users worldwide, it was about time they made the platform lucrative for brands.
From TikTok, consumers all around the world have discovered new products, trends, and fashion. In short, this platform sells and can be great for boosting sales. When a baked pasta recipe with feta cheese was trending, it created the "great feta cheese shortage" in 2021 — proving that the app is perfect for shopping.
As an eCommerce business, tapping into this market can be highly lucrative. So, how can you make your brand stand out while becoming shoppable on TikTok? This article will break down a few ways to make shoppable content and earn those customers with Pixlee TurnTo.
1. Gain traffic from TikTok by product-tagging
Tagging your products in your videos can drive conversions and traffic from TikTok. It makes shopping easier for your audience since they can easily access the product by tapping on the video. You would need an extensive product catalog with high-quality images and compelling product descriptions.
Once you have your product catalog ready, you will need to connect your brand's TikTok account to Pixlee TurnTo [now Emplifi]. Then, you would have to create a new album in the Pixlee TurnTo app to collect all your brand posts. Once this is done, start tagging videos to your product catalog so your followers can shop with ease. By linking your TikTok to Pixlee TurnTo, you can track all conversions and performance — giving you insight and data for your next post.
DMC's "Shop the TikTok" site page not only allows site visitors to access the brand's TikTok feed to browse products, but creates a clear path to purchase by tagging products in each video through Pixlee TurnTo.
2. Cross-post across all social media channels
Although TikTok is already such a large platform with millions of users, it's simply not enough to just promote your business on one single platform. It's important to raise awareness on other channels and reach new markets. Plus, TikTok videos are valuable, bite-sized content assets that can succeed on other channels like Instagram and Twitter.
Being active on several platforms can be challenging. With Pixlee TurnTo [now Emplifi], you can cross-post your content to other social media platforms with ease. Social Scheduling capabilities allow you to publish your TikTok videos to other platforms. You can also oversee your posts by using the calendar feature to keep track of your content plan.
Milani Cosmetics bakes social proof into the brand's Instagram feed by featuring TikTok content from its community.
3. Automate content from your creators
Partnering up with influencers can boost your sales and help your brand reach a new audience. Influencers already have an established audience. So, when you promote your products through influencers, you'll have the opportunity to gain a new market. Consider integrating your influencer and customer content into your marketing strategy with a user-generated content marketing platform.
Temptu uses Pixlee TurnTo to manage influencer and user-generated content in-platform, often featuring this diverse content on the brand's TikTok page. These types of content can be valuable assets to your eCommerce website when tagged with products.
Maintaining posts from several influencers and creators can be exhausting. With Pixlee TurnTo, you don't have to worry about managing different content from different creators. The Campaign content album allows you to organize and tag content in an organized manner.
4. Integrate TikTok content into your existing marketing strategy
Don't forget to include your TikTok content in your other marketing channels, such as email and web. By doing so, you can boost conversion and engagement. It also saves you time and money since you don't need to create specific content for your website and email marketing campaigns.
Lastly, remember to interact and engage with your audience. These are the people who will watch your TikTok, like your posts, and purchase your products. If they've shown you some appreciation, it's only logical that you return the favor by liking their comments or responding to their questions.
Succeed with shoppable TikTok
As you can see, there are many ways for eCommerce brands to use TikTok. The app is great for selling products, and content produced for TikTok can be a huge asset for all marketing avenues of your business. So, make sure you use all the features available to you and utilize the best tools, like Pixlee TurnTo, to help your business grow and create content that matters.
Ebnu Sudarso is the Co-founder of Milkwhale, an internationally acknowledged infographic production agency. Graphic design and writing have always been a passion. Over the years at Milkwhale, the company has created and published numerous infographics and great visuals.
Editor's Note: This article was originally published on pixlee.com. Any statistics or statements included in this article were current at the time of original publication.