Instagram attracts hundreds of millions of users globally, and companies and brands of all sizes are trying to tap into that engaged audience. But with the platform’s unique capabilities and design, it requires a custom content strategy to succeed. That’s why we looked at data across the top industries to show how the most engaging companies and brands are capturing their audience’s attention and growing their communities - and found lessons you can apply to your own visual content marketing strategy today.
See how National Geographic, Forever 21, and GoPro keep audiences engaged
Learn how to optimize your content and maximize its reach
Discover the importance of measuring your social media performance against the competition
Editor's Note: This article was originally published on socialbakers.com. Any statistics or statements included in this article were current at the time of original publication.