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Editor’s Note: This is the 2023 edition of this article. Click here to view the most recent edition of this Top US Facebook Pages article.
With over 2.9 billion monthly active users, Facebook is one of the largest social media platforms in the world, where people can connect, share ideas, and engage with content from around the world. And when it comes to content, nothing is more important than the brand pages we engage with. Understanding which pages are the most popular can give us a fascinating glimpse into the interests and trends of Facebook users, and what matters to them.
In this article, we’ve listed the most popular Facebook pages in the US by category — specifically Likes, Comments, and Shares — along with brands that gained the most fans and saw the fastest increase in fans in the last year.
Let’s unlock the secrets of social media success by discovering how the top-performing Facebook pages like Netflix have cracked the code, and take your brand's Facebook strategy to the next level!
Brands with the most likes
For a few years now, Netflix has held the spot for the most like reactions on Facebook. With over 85 million followers on the social platform, the page has established a massive following, connecting with audiences all over the world. From exclusive trailers to behind-the-scenes footage and interactive posts, Netflix has mastered the art of creating content that not only entertains but also creates a sense of community among its fans. This ultimately builds excitement and anticipation around their platform, keeping their followers engaged.
Large brands, such as Netflix, effectively increase their like count on their Facebook pages by staying on top of trends and customer preferences. They leverage data analytics to pinpoint popular content and continuously monitor social media for emerging topics and viral moments. Innovative marketing strategies paired with relatable and timely content can help brands foster a loyal community, and elicit positive reactions on their social platforms.
Brands with the most comments
Taking a look at the Facebook profiles with the highest comment count, Netflix again holds the #1 spot, but let's take a look at Skyscanner, which also has a high comment count, coming in second.
As a popular travel agency, Skyscanner regularly posts content relevant to their brand, such as travel tips, destination guides, and promotions, sparking conversation among its followers. Skyscanner is also highly responsive to customer inquiries and comments, which fosters and encourages further engagement. They also host regular giveaways and contests that encourage followers to like, share, and comment on its posts for a chance to win a hotel, flight, or other brand collaboration products, while using Facebook Live chats or sessions to broadcast interviews, Q&A sessions, and other events, which creates an immersive and interactive experience for its audience.
Brands with the most shares
Again, Netflix leads in this category for the most shares on Facebook, followed by A Mighty Girl, a page dedicated to empowering and inspiring girls and young women with inspirational quotes, books, toys, and news stories with empowered female characters.
A Mighty Girl's high share count on Facebook can be attributed to several factors. First, the organization's content is highly shareable among its audience, as many people are passionate about promoting gender equality and empowering girls and young women. The nature of their content taps into a more emotional and empathetic side, which encourages their followers to share their own experiences. And so, you’ll find plenty of user-generated content (UGC) featured on their page.
A Mighty Girl has been very successful in building a community, formulating a sense of connection, brand loyalty and, more importantly, amplifying an inspirational message to all.
Brands with the biggest fan growth
This chart doesn’t necessarily focus on what brands are currently dominating Facebook pages, but more so showcasing what brands have seen the biggest boost in followers over the last year.
Coming in at number one, Crumbl Cookies is committed to creating engaging and visually appealing content that humanizes their brand – and makes our mouths water at the same time! By cultivating a strong social media strategy, which entails leveraging influencer partnerships, consistent posting, and targeted ad campaigns, Crumbl Cookies was able to increase their followers by 1.1 million in the last year.
Eyebuydirect is another brand that has managed to grow their fans by 1 million in the last year, with their social media strategy. Along with partnerships, UGC, and targeted ad campaigns, Eyebuydirect also provides exceptional customer service, with a focus on transparency and empathy, which has helped to build a strong sense of trust and loyalty among its customers. This top-notch customer experience has successfully positioned their brand as a leader and innovator within their industry.
Brands with the fastest fan growth
The fastest growth in fans provides insight into how smaller brands can increase their fan base exponentially in a short amount of time.
In 2022, Sanofi was able to increase their fan growth by 500%. Sanofi has a great understanding of their position in the marketplace, and they produce high-quality and informative videos, which has helped drive plenty of engagement to their page. They also built trust and credibility among their audience by partnering with healthcare providers and organizations, such as TrialSpark.
Another brand that saw speedy fan growth is Legacy.com, which is a leading online obituary platform. The success they saw in 2022 is a result of the strong sense of community and belonging they’ve built around their brand for their audience to connect with. These two brands prove that, while you may not be the most reputable brand out there, you can still see success as long as you build a strong social media presence and overall customer experience.
The takeaway
In today's digital age, having a strong Facebook presence is crucial for businesses looking to thrive in this market. However, simply having a Facebook page is not enough. A strong social media marketing strategy that focuses on creating engaging content, building relationships with customers, and leveraging the power of social media can help boost your brand and increase your following on the platform. So, don't miss out on the opportunity to connect with your audience and stand out from the competition.
