In a CX-driven world, customers want fast experiences that are convenient and adapt to their changing needs. Delivering timely, accessible, and empathetic experiences across the customer journey is more challenging than ever, but savvy social marketers are finding new ways to meet these expectations.
In this insightful webinar co-hosted by Emplifi and Facebook, Cesar Christoforidis (SVP of Global Partnerships & Strategy at Emplifi) is joined by David A. Cohen (Developer Partner Manager at Facebook), Iris Chaillon (Global Customer Care Lead at L’Occitane), and Sofia Rodriguez (Global Head Community Manager at Salomon) to explore how to leverage the power of digital channels and messaging to deliver uniquely engaging experiences throughout the customer journey, and generate sales.
Meet our speakers:
Cesar Christoforidis, Emplifi
Cesar is the SVP of Global Partnerships & Strategy at Emplifi where he heads the partner growth strategy whilst managing strategic relationships with Facebook, Google, Twitter, TikTok, and Linkedin. For this webinar, he draws on 15 years of experience in digital and software solutions including Social Media, Live Shopping, eCommerce, Influencer marketing, Affiliate Marketing, PPC, Display, Messaging, and Email.
David A. Cohen, Facebook
David is the Developer Partner Manager at Facebook. A gamer and tinkerer at heart, David Cohen leads Facebook’s work with Messaging Platform Partners to enable high quality experiences for brands. Prior to Facebook, David led product marketing on eBay’s innovation team and was VP Partnerships at Ironsource.
Iris Chaillon, L’Occitane
Iris is the Global Customer Care Lead at L’Occitane. Iris has worked passionately for customers for 5 years, at various roles in CRM and Customer Care for a wide spectrum of companies from healthy & beauty to media. Joining L’Occitane Group two years ago, she is in charge of international Customer Care projects with the aim of excellent experience for both customers and employees.
Sofia Rodriguez, Salomon
Sofia is the Global Head Community Manager at Salomon. Sofia has worked in the social media world for 6 years, developing content for various accounts across all social platforms. At Salomon as the Global Community Manager, she is in charge of growing the social media presence by creating & optimizing content and building a strong relationship within the online community.
