Welcome to the Emplifi newsroom

January 27, 2022

Paid Social Soars 25% in Q4 According to New Emplifi Report

In Q4 2021, global ad spend was higher than at any point over the past year, seeing a 25% increase over Q3 2021. Read the press release for more details.

January 25, 2022

87 percent of companies state they provide excellent CX, only 11 percent of customers agree

Study finds that many companies aren't delivering the excellent customer experiences they think they are -- potentially costing them loyalty and revenue.

December 1, 2021

Emplifi Names Todd McCaslin Chief Technology Officer

McCaslin brings a proven track record building and leading global SaaS technology teams, defining best-in-class technology strategies and driving fast-paced innovation.

November 9, 2021

Global Ad Spend on Facebook and Instagram Climbs 43% YoY in Q3, with Social Media Ad Costs Continuing to Trend Upward

Brand investment in social media keeps growing, brands gain 3x the engagement with Live video, and improving customer response times. Get the latest insights.

November 2, 2021

Industry Study Reveals B2C Ecommerce Leaders Are Fast-Tracking Social Commerce Initiatives, But Fewer than 30% Are Prioritizing the Full Customer Journey

A newly released study from Emplifi found social media shops, live commerce and integrated marketing, customer care and commerce efforts are top of mind for global B2C ecommerce leaders.

September 22, 2021

Emplifi Acquires Livestream Video Platform Go Instore to Enable In Store Experiences Online

Acquisition of video-powered retail pioneer Go Instore will accelerate Emplifi’s commerce capabilities, giving B2C brands faster connection-to-conversion experiences in-store and online.

October 18, 2021

Emplifi Unveils New Voice of Customer Features to Give Brands AI-Powered Marketing, Sales, and Customer Service Capabilities

Latest Emplifi Voice of Customer innovative features brings Decision AI and updated survey frameworks that offer valuable insights on campaign performance, product trends, and more.

October 12, 2021

Emplifi Appoints Varun Sharma as Vice President, Asia Pacific & Japan

Prior to Emplifi, Mr Sharma held senior leadership roles at Oracle and Adobe.

October 6, 2021

Domino’s Selects Emplifi to Deliver Real-Time Social Media Engagement

Emplifi’s CX platform helped Domino’s elevate its customer experience by increasing its agents’ overall efficiency

October 7, 2021

[PRWeek] Domino’s teams with Emplifi on customer engagement

The pizza-delivery chain was looking for a way to support their customer engagement efforts on social media, and help make their agents more efficient in doing so. Domino's is turning to Emplifi to do just that.

October 4, 2021

[Ad Age] How empathy turns complex expectations into great experiences

In this guest article, Zarnaz Arlia (CMO at Emplifi) looks at the key role of empathy in closing the widening customer experience gap and how brands can obtain and leverage the right insights to deliver experiences that will truly meet their needs.

October 3, 2021

[Inside Retail Asia] Social commerce booming in Asia with live-stream shopping growth

In this guest post for Inside Retail Asia, learn how live-stream shopping is allowing Asian businesses a way to engage with consumers at the heart of their online experience - within the realm of social media.

September 14, 2021

Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform

Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms.
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August 9, 2021

Emplifi Social Marketing Cloud Named A Strong Performer in Social Suites, Q3 2021 Report by Independent Research Firm

Emplifi, formerly Socialbakers, impresses with a streamlined user interface and unified social suite
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August 4, 2021

Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2

The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic. Emplifi data highlights how brands are increasing their investment in social platforms to improve customer experiences and drive social commerce.
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July 27, 2021

Emplifi Service Cloud Further Extends Email Automation and Social Messenger Capabilities, Enabling Brands to Reduce Time and Cost Associated with Customer Support

Emplifi’s AI-based Email Virtual Assistant (EVA) drastically reduces the time and cost associated with customer support, while Social Messenger capabilities provide convenience for consumers across multiple messaging apps.
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July 14, 2021

CRM Magazine Names Emplifi a Top 100 CRM Provider

For its third annual Top 100 CRM issue, CRM Magazine is highlighting the hottest trends and technologies within the CRM arena.

July 12, 2021

Guest Article: What brands can learn from Delta Air Lines on driving CX Excellence

In this article from Emplifi, we look at how the major air line has been able to use technology and sophisticated solutions to deliver great customer experiences.
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June 9, 2021

Mercy Ships Selects Emplifi to Centralize International Social Media Campaigns and Boost Fundraising Efforts

In preparation to operate a two-ship fleet, with the largest non-governmental hospital ships in the world, Mercy Ships needed a social marketing platform that could bring together social efforts for 16 national offices across four different continents.

June 7, 2021

Guest Article: The Critical Role of Empathy in a CX-Driven World

In this article from Emplifi, we look at the growing role of empathy in helping brands close the customer experience gap, and ways to help instill empathy throughout the organization.

June 2, 2021

Emplifi Integrates Messenger API for Instagram, Enabling Businesses to Handle Customer Communications at Scale

Emplifi is part of a select group of Facebook partners that gained early access to the beta version of the Messenger API for Instagram in October, 2020