8 live commerce trends you need to know to stay ahead of the curve
What's driving the live commerce boom, and how can your brand take advantage? Let's take a look.
Finding your voice on TikTok: 9 steps to success
Finding your brand's voice on TikTok is crucial to truly connect with your audiences. Here's how to do it.
Grow your audience with one-to-many live video shopping. Meet Emplifi ShopStream.
Live commerce is starting to excite the Retail market, and we’ve been ahead of the game to ensure brands can get the most out of it.
Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered
With summer air travel expected to soar, airlines are embracing social media as a customer service channel. But just how reliable is their ‘on-time’ online performance? A new benchmark study from Emplifi has the answers.
Emplifi Offers NGOs Providing Aid to Ukraine Free Access to its Social Marketing Cloud
NGOs providing aid to Ukraine will be eligible for free access to Emplifi’s Social Marketing Cloud to help them provide vital and timely information to their communities during the humanitarian crisis in the Ukraine.
86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences
Emplifi found that more than half of consumers surveyed expect brands to reply to online inquiries within an hour, and 1 in 6 will abandon a purchase because of a poor CX, underscoring the disconnect between customer expectations and brand CX efforts.
Industry Study Reveals B2C Ecommerce Leaders Are Fast-Tracking Social Commerce Initiatives, But Fewer than 30% Are Prioritizing the Full Customer Journey
A newly released study from Emplifi found social media shops, live commerce and integrated marketing, customer care and commerce efforts are top of mind for global B2C ecommerce leaders.
Emplifi Unveils New Voice of Customer Features to Give Brands AI-Powered Marketing, Sales, and Customer Service Capabilities
Latest Emplifi Voice of Customer innovative features brings Decision AI and updated survey frameworks that offer valuable insights on campaign performance, product trends, and more.
[Ad Age] How empathy turns complex expectations into great experiences
In this guest article, Zarnaz Arlia (CMO at Emplifi) looks at the key role of empathy in closing the widening customer experience gap and how brands can obtain and leverage the right insights to deliver experiences that will truly meet their needs.
Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform
Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms.
Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2
The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic. Emplifi data highlights how brands are increasing their investment in social platforms to improve customer experiences and drive social commerce.
Emplifi Service Cloud Further Extends Email Automation and Social Messenger Capabilities, Enabling Brands to Reduce Time and Cost Associated with Customer Support
Emplifi’s AI-based Email Virtual Assistant (EVA) drastically reduces the time and cost associated with customer support, while Social Messenger capabilities provide convenience for consumers across multiple messaging apps.
Mercy Ships Selects Emplifi to Centralize International Social Media Campaigns and Boost Fundraising Efforts
In preparation to operate a two-ship fleet, with the largest non-governmental hospital ships in the world, Mercy Ships needed a social marketing platform that could bring together social efforts for 16 national offices across four different continents.
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