Emplifi Press: Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue

Emplifi Social Commerce Cloud gains traction with brands looking to optimize UGC, ratings and reviews, influencer marketing content and live commerce to drive year-end sales.

Emplifi Social Commerce Cloud Helps Brands Make Social More Shoppable, Combining Social and Ecommerce Strategies To Drive Revenue

Top image: Martech Breakthrough award press

August 24, 2023 — Prestigious International Annual Awards Program Recognizes Standout Marketing, Advertising, and Sales Technology Around the World

Emplifi Wins “Influencer Marketing Innovation Award” in 2023 MarTech Breakthrough Awards Program

Top image: Unified Analytics release

August 22, 2023 - Emplifi’s Unified Analytics gives brands the ability to aggregate, analyze, and activate customer data for faster business agility


Emplifi Unveils Unified Analytics, Providing Comprehensive Insights into the Entire Customer Journey

Emplifi Press: Emplifi’s Airline Industry Analysis Uncovers Brands' Biggest Social Media Stumbles

August 21, 2023 — Airline brands are generating record-breaking revenues, but the industry has some catching up to do when it comes to customer engagement initiatives across their social media platforms.

Emplifi’s Airline Industry Analysis Uncovers Brands’ Biggest Social Media Stumbles

Top image: SoftwareReviews Names Emplifi a Winner for 2023 Social Media Management – Enterprise Market Products

August 8, 2023 — Emplifi Social Marketing Cloud receives gold medallist recognition and scores exemplary results for vendor capability satisfaction, product features, and user likeliness to recommend


SoftwareReviews Names Emplifi a Winner for 2023 Social Media Management – Enterprise Market Products

Currys logo

October 27, 2022 — Currys takes its omnichannel approach to the next level, providing customers with on-demand access to live support experts using Emplifi’s Live Commerce

Currys Chooses Emplifi to Offer Virtual Live Care to Customers

Emplifi Press: Emplifi’s 2023 Social Media Trends Report Shows Instagram Reels Usage Up 86% By Brands

July 18, 2023 — Emplifi’s data makes clear that video content, including Reels, live video and even GIFs on Twitter, consistently outperform text-based posts across social platforms, driving engagement and boosting social interactions.

Emplifi’s 2023 Social Media Trends Report Shows Instagram Reels Usage By Brands Up 86%

Top image: Summer 2023 release

July 11, 2023 — Amplifying momentum with innovative solutions: Emplifi CX Cloud utilizes AI and additional capabilities to equip brands for today's modern consumer engagement.

Transforming Customer Engagement: Emplifi's Latest Release Harnesses Power of AI, Automation, and Analytics Innovation for Brands Targeting Modern Consumer Interactions

Emplifi Press - Emplifi Receives Two 2023 Contact Center Technology Awards from CUSTOMER Magazine

July 5, 2023 — Emplifi CX Cloud and Emplifi AI Composer honored for improving customer service technology and customer experience.

Emplifi Receives Two 2023 Contact Center Technology Awards from CUSTOMER Magazine

Emplifi AI Breakthrough Award 2023 - Best Text Generative AI Solution

June 21, 2023 — Prestigious Annual Awards Program Recognizes Emplifi's Unparalleled Excellence in Text Generation, Cementing its Leadership in the Field of Artificial Intelligence and Machine Learning.

Emplifi AI Composer Wins Top Honors as "Best Text Generative AI Solution" in 2023 Artificial Intelligence Breakthrough Awards

Emplifi and SKUx press release

June 6, 2023 — Solution set to increase customer satisfaction, virtually eliminate fraud and do away with costly, time-consuming paper checks and coupons.

Emplifi Partners With SKUx to Make Trackable Digital Customer Payments Possible on Emplifi Service Cloud

Emplifi Customer Success Story: Bensons for Beds Partners with Emplifi to Bring Live Shopping Technology with Instant Results

May 25, 2023 — British bed retailer, Bensons for Beds humanizes the digital shopping experience with the implementation of one-to-one live shopping technology, boosting online Average Order Value by 20%.

Revolutionizing the Way We Shop: Bensons for Beds Partners with Emplifi to Bring Live Shopping Technology with Instant Results

Emplifi Press: JRNI and Emplifi Partner to Enhance the Live Video Shopping Experience

May 23, 2023 — The partnership combines JRNI’s leading Enterprise Appointment Scheduling capabilities with Emplifi Live Advisor to deliver seamless, personalized shopping experiences online.

JRNI and Emplifi Partner to Enhance the Live Video Shopping Experience

Emplifi Unveils Strategic Partner Program to Help Brands Meet Modern Consumer Demands

May 16, 2023 — Establishing new and extending existing Emplifi partnerships will enable businesses to deliver best-in-class customer experiences effectively and efficiently.

Emplifi Press - Ramadan Highlights Middle East’s Demand for Influencer Marketing on Social Media

May 5, 2023 — Influencer marketing was a proven tactic by brands this Ramadan, with Instagram being the go-to platform for authentic content.

Ramadan Highlights Middle East’s Demand for Influencer Marketing on Social Media

Emplifi Press:  Report Reveals Untapped Opportunities for Influencer Marketing in Key Industries

April 18, 2023 — Uncover key influencer marketing trends from preferred payment terms, posting frequency, breakdown of sponsored content by influencer size, and more.

Emplifi's Latest Report Reveals Untapped Opportunities for Influencer Marketing in Key Industries

Top image: Emplifi Spring 2023 product release press

April 6, 2023 — Emplifi's Spring 2023 product release includes innovative enhancements to help brands reach today's digital-and-social-first customers with new tools across social media, commerce, and care.

Emplifi bolsters customer engagement solutions to enable brands to meet rising demands of the modern consumer

Emplifi Press: Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

February 28, 2023 — A new Emplifi study sheds light on the rising demand for brand authenticity throughout the buyer's journey with 71% of online shoppers agreeing that “authentic” positive customer ratings/reviews make a real difference in purchasing decisions.

Emplifi Reveals Nearly 90% of Consumers Say Customer Ratings and Reviews Have the Biggest Impact on Purchasing Decisions

Emplifi Press: Instagram is Platform of Choice for Singapore’s Public Sector

February 23, 2023 — A new Emplifi report looks at how statutory boards and ministries used leading social media channels to communicate and engage with Singapore residents.

Emplifi Report: Instagram is Platform of Choice for Singapore’s Public Sector

press-release--banner

June 1, 2021 — Emplifi to provide enterprise brands with a unified CX platform that addresses critical customer experience gaps.

Emplifi Enters Customer Experience Market, Unifying Marketing, Commerce and Customer Care to Smartly Address CX through AI

Emplifi Press - Emplifi Named a Winner in the SoftwareReviews Emotional Footprint Awards

February 14, 2023 — Emplifi was named one of the "Social Media Management - Enterprise Emotional Footprint Champions" in the SoftwareReviews Emotional Footprint Awards 2022, which are based on authentic user-review data.


Emplifi Named a Winner in the SoftwareReviews Emotional Footprint Awards

Emplifi Press: Emplifi Social Benchmarks Analysis Reveals Best posting times on TikTok

January 31, 2023 — Emplifi’s Q4 2022 Social Media Benchmark analysis reveals social media trends; channel growth, engagement data; and customer response times across platforms worldwide.

Emplifi Reveals How Marketers Can Maximize Reach on TikTok to Engage with the Modern Consumer

Emplifi Press: Emplifi And Snapchat Team Up As Marketing Partners

January 24, 2023 — Brands will be able to use Emplifi’s Social Marketing Cloud to measure and manage organic performance on Snapchat.

Emplifi Integrates Snapchat for Improved Analytics and Marketing Measurement

Emplifi Press - Emplifi Recognized as an Overall Exemplary Vendor by Ventana Research

December 22, 2022 — 2023 Ventana Research Customer Experience Management Value Index research guide for technology buyers ranked Emplifi in the top 10 vendors based on Emplifi’s usability, manageability, adaptability and validation.

Emplifi Recognized as an Overall Exemplary Vendor by Ventana Research

Emplifi Press: Economic Uncertainty Rising, 83% of Marketing Leaders to Prioritize Investments in Operational Efficiency and Hiring in 2023

January 10, 2023 — Meeting ever-changing customer demands has become the number one challenge for marketers as they need to adapt to new channels, technology, and gather the right data that can facilitate actionable insights.

Economic Uncertainty Rising, 83% of Marketing Leaders to Prioritize Investments in Operational Efficiency and Hiring in 2023

Emplifi Press: Emplifi Launches AI Composer Using OpenAI’s GPT-3 Framework to Generate Ready-to-Publish Social Media Copy for Businesses

January 18, 2023 — Brands increase operational efficiency, productivity and workforce optimization by leveraging OpenAI’s GPT-3 language and learning models for automatic social media content generation.

Emplifi Launches AI Composer Using OpenAI’s GPT-3 Framework to Generate Ready-to-Publish Social Media Copy for Businesses

Emplifi Press: Omni-Channel, UGC and Live Video Will Drive Online Retail Revenue in 2023

November 16, 2022 — According to Emplifi, online retail brands will need to adopt a combined omni-channel, UGC and live video strategy to thrive through economic uncertainties in the coming year.

Omni-Channel, UGC and Live Video Will Drive Online Retail Revenue in 2023

Emplifi 2023 Social Media Predictions release

November 30, 2022 — As brands build their marketing strategies for the upcoming year, Emplifi reveals which social media trends will drive the biggest outcomes.

Emplifi Predicts 2023 To Be The Year of Authenticity with Brands Relying on “Customer Influencers” Across Social Platforms

Image: Influencer Trends press release

December 12, 2022 — Emplifi and Pixlee TurnTo present the 2022 Influencer Trends Report, which shows that "Personal interest in the brand" is the top factor key influencers use to decide which brands to work with.

Emplifi Reveals “Personal Interest In The Brand” Is Top Factor for Influencers When Selecting a Brand To Collaborate With

Emplifi and Pixlee TurnTo

November 1, 2022 — Acquisition of Pixlee TurnTo is a perfect complement to Emplifi’s CX Platform, giving brands access to the user generated content, reviews management and influencer marketing tools needed to put customers at the center of brand storytelling.

Emplifi Acquires Customer-Powered Commerce Platform Pixlee TurnTo to Enable Brands To Deliver Authentic Content at Scale

Emplifi Press Release: Emplifi bolsters its leadership team with appointment of new Chief Revenue Officer and Chief Growth Officer

November 3, 2022 — Emplifi focuses on growth with two new executive appointments.

Emplifi bolsters its leadership team with appointment of new Chief Revenue Officer and Chief Growth Officer

Emplifi Press Release - Instagram Reels and TikTok Dominate in Emplifi's Latest Social Media Benchmark Report

November 9, 2022 — Emplifi’s Q3 2022 Social Media Benchmark report reveals social media trends; channel growth and engagement data; and customer response times across platforms worldwide.

Instagram Reels and TikTok Dominate in Emplifi's Latest Social Media Benchmark Report

Emplifi - Finance Influencers Footprint Growing

October 20, 2022 — After performing a deep dive into influencer growth and engagement on YouTube and Instagram, Emplifi found that finance influencers are publishing more content – and gaining more traction.

Finance Influencers Footprint Growing: Posting 2x More on Instagram and 5x More on YouTube vs All Other Influencers

Emplifi Press Release: Emplifi Delivers Innovative Live Commerce Solutions Including Real-Time Customer Care and Interactive Commerce

October 31, 2022 — Brands and retailers can now leverage live video calling from social, live video-powered care, plus immersive AR capabilities to further enhance the customer experience. 

Emplifi Delivers Innovative Live Commerce Solutions Including Real-Time Customer Care and Interactive Commerce

Emplifi - Forrester TEI of Emplifi Live Commerce - Press Release

September 20, 2022 — The study examines the potential ROI and financial impact organizations realize by partnering with Emplifi, including sales consultant efficiencies with cost savings, a shortened sales cycle, improved CX, and customer data to inform decision making.

Total Economic Impact™ study confirms Emplifi Live Commerce investment improves online sales conversion to 20%, up from 2%

Emplifi Summit ’22

September 27, 2022 — Emplifi’s 2022 Summit promises to be an “unforgettable” virtual event with a first-rate speaker lineup covering a wide range of topics – from understanding the new world of social media to creating authentic workspaces.

Emplifi Summit Brings CX Leaders from the NFL, Virgin Media, and TikTok to the Virtual Stage

Emplifi CX Index

October 5, 2022 — Benchmark study provides brands with performance metrics across social media channels, industries and regions, to help measure and improve their CX strategy.

New Emplifi CX Index helps brands measure social media marketing and social customer care efforts

Emplifi - Martech Breakthrough Award 2022

August 11, 2022 — Prestigious International Annual Awards Program Honors Standout Marketing, Advertising and Sales Technology Around the World.

Emplifi Wins 2022 MarTech Breakthrough Award

Emplifi Social Commerce Cloud is Integrated with Oracle Commerce and Now Available on Oracle Cloud Marketplace

August 30, 2022 — Emplifi’s new integration with Oracle Commerce helps brands achieve increased revenue across increasingly popular social media shops while leveraging an existing e-commerce ecosystem.

Instagram Reels blog header

September 7, 2022 — Emplifi's latest research indicates brands are turning more and more to Instagram Reels, as customers engage with that content at an increasingly frequent rate. With an interaction rate 40% higher than with traditional video content, the trend is clear.

Brands Earn Nearly 40% More Engagement with Reels Compared to Other Instagram Content Formats

Emplifi ShopStream awarded at the Sammys

July 26, 2022 — The Business Intelligence Group named Emplifi ShopStream (now Emplifi Live Stream) Product of the Year in the 2022 Sales and Marketing Technology Awards program, also known as The Sammys.

Emplifi ShopStream Awarded for Innovation Technology

Emplifi Press Release: Global Social Media Ad Spend Jumps 19% Year-over-Year

August 4, 2022 — New Emplifi study reveals the latest social media marketing trends and metrics across brands, industries, and channels

Global Social Media Ad Spend Jumps 19% Year-over-Year

Emplifi - Singapore Government Social Media H1 2022

August 10, 2022 — The Emplifi report highlights how 30 statutory boards and 16 ministries are leveraging leading social media channels to communicate and engage with Singapore residents. Read the full release.

Instagram Remains Key Channel for Singapore’s Public Sector — Delivers Highest Engagement Rate — Emplifi Reports

Emplifi press release - Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered

June 2, 2022 — With summer air travel expected to soar, airlines are embracing social media as a customer service channel. But just how reliable is their ‘on-time’ online performance? A new benchmark study from Emplifi has the answers.

Airlines Are Second-Most Responsive Industry on Social Media, Yet 76% of Customer Questions and Complaints Go Unanswered

70% of Gen Z Believe They Currently Do Not Receive Excellent CX on Social Media When Making a Purchase

June 28, 2022 — New Emplifi study reveals striking generational differences in everything from platform usage to shopping expectations.

Select Emplifi to Grow TikTok Audiences

July 6, 2022 — Kapten & Son and Paris Saint-Germain utilize Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.

International Brands Select Emplifi to Grow TikTok Audiences

Emplifi press release for Q1 2022 social media trends

April 27, 2022 — Instagram leads in user engagement and customer care, while Facebook continues to lag. Read the full press release to learn more.  

Emplifi Report: Social Media Ad Spend Up 21% Year-to-Year, But Engagement is Flat

Emplifi Press Release_Pleasure-Way

May 11, 2022 — With Pleasure-Way Go Live Showroom, customers can get expert advice and one-to-one video tours without leaving the comfort of their home.

Canadian RV Manufacturer Pleasure-Way Leverages Emplifi’s Live Commerce to Promote Their Luxury Vehicles

TikTok Marketing Partner

May 26, 2022 — Brands will be able to use Emplifi’s Social Marketing Cloud to manage, measure, and create exciting video content for their TikTok audiences.

Emplifi Becomes TikTok Marketing Partner to Help Brands Unleash Power of Video

Announcement

March 10, 2022 — New partnership with Sixth Street Growth, alongside Audax Private Equity and other existing investors, will accelerate the development of end-to-end customer experience platform of choice.

Emplifi Announces Growth Equity Investment from Sixth Street at a Valuation of Over $1 Billion

ShopStream Press Release

March 23, 2022 — Brands and retailers can broadcast to unlimited audiences through ShopStream, while drawing in shoppers for one-on-one guidance from in-store experts.

Emplifi Launches ShopStream to Bring Power of Interactive Live Streaming to Live Commerce

Orbit Baby PR

March 30, 2022 — Using live commerce solution provided by Emplifi, parents-to-be can connect with Orbit Baby product experts for live demos and consultations.

Orbit Baby Partners with Emplifi to Provide Immersive Shopping Experience

Report: 11 key things consumers expect from their brand experiences today

February 2, 2022 — Emplifi found that more than half of the 2,000 consumers it surveyed expect brands to respond to online customer service inquiries within an hour, and 1 in 6 online shoppers will abandon a purchase because of a single bad experience, underscoring the disconnect between customer expectations and brand CX efforts.

86 Percent of Consumers Will Leave a Brand They Trusted After Only Two Poor Customer Experiences

Emplifi Social Care

February 17, 2022 — Leading CX platform's Social Care offering enables brands to serve their customers seamlessly across social and digital channels.

Emplifi Debuts Next-Level Social Customer Care

Ukraine Banner

March 1, 2022 — NGOs providing aid to Ukraine will be eligible for free access to Emplifi’s Social Marketing Cloud to help them provide vital and timely information to their communities during the humanitarian crisis in the Ukraine.

Emplifi Offers NGOs Providing Aid to Ukraine Free Access to its Social Marketing Cloud

Emplifi CTO Todd McCaslin

December 1, 2021 — McCaslin brings a proven track record building and leading global SaaS technology teams, defining best-in-class technology strategies and driving fast-paced innovation.

Emplifi Names Todd McCaslin Chief Technology Officer

IDC White Paper Bridging the Gap

January 25, 2022 — Study finds that many companies aren't delivering the excellent customer experiences they think they are -- potentially costing them loyalty and revenue.

87 percent of companies state they provide excellent CX, only 11 percent of customers agree

woman in restaurant smiling using mobile phone

January 27, 2022 — In Q4 2021, global ad spend was higher than at any point over the past year, seeing a 25% increase over Q3 2021. Read the press release for more details.

Paid Social Soars 25% in Q4 According to New Emplifi Report

Press Release Featured Image

September 22, 2021 — Acquisition of live commerce software pioneer Go Instore will give B2C brands faster connection-to-conversion experiences in-store and online.

Emplifi Acquires Live Commerce Software Provider  Go Instore to Enable In Store Experiences Online

Forrester Consulting Study: Cashing in on social commerce

November 2, 2021 — A newly released study from Emplifi found social media shops, live commerce and integrated marketing, customer care and commerce efforts are top of mind for global B2C ecommerce leaders.

Industry Study Reveals B2C Ecommerce Leaders Are Fast-Tracking Social Commerce Initiatives, But Fewer than 30% Are Prioritizing the Full Customer Journey

Q3 2021 Social Media and CX Trends Report

November 9, 2021 — Emplifi's Q3 data shows brand investment in social media is growing faster than ever as social platforms become an essential part of consumers' lives. Not only is ad spend up, but advertisers are gaining 3x the engagement with Live video, and making notable improvements in customer response times via social channels.

Global Ad Spend on Facebook and Instagram Climbs 43% YoY in Q3, with Social Media Ad Costs Continuing to Trend Upward

People eating pizza taking selfie

October 6, 2021 — Emplifi’s CX platform helped Domino’s elevate its customer experience by increasing its agents’ overall efficiency.

Domino’s Selects Emplifi to Deliver Real-Time Social Media Engagement

Varun Sharma - Emplifi Vice President, Asia Pacific & Japan

October 12, 2021 — Prior to Emplifi, Mr Sharma held senior leadership roles at Oracle and Adobe.

Emplifi Appoints Varun Sharma as Vice President, Asia Pacific & Japan

Woman with striped shirt using mobile phone 

October 18, 2021 — Latest Emplifi Voice of Customer innovative features brings Decision AI and updated survey frameworks that offer valuable insights on campaign performance, product trends, and more.

Emplifi Unveils New Voice of Customer Features to Give Brands AI-Powered Marketing, Sales and Customer Service Capabilities

woman jumping excited looking at mobile 470x280

August 4, 2021 — The continued growth in social media ad spend points to more than a simple “bounce back” from the pandemic, according to Emplifi. The unified CX platform’s data findings highlight how brands are increasing their investment in social platforms to improve customer experiences and drive social commerce.

Emplifi Reveals Global Ad Spend Up 50% on Facebook and Instagram in Q2

Surfer carrying surfboard

August 9, 2021 — Emplifi, formerly Socialbakers, impresses with a streamlined user interface and unified social suite.

Emplifi Social Marketing Cloud Named A Strong Performer in Social Suites, Q3 2021 Report by Independent Research Firm

Social-Commerce-press-banner

September 14, 2021 — Brands can experience higher conversion rates and increased revenue enabling, managing and synchronizing shopping across Facebook, Instagram and other social platforms.

Emplifi Releases Social Commerce Cloud, Giving Marketing & Ecommerce Teams Unparalleled Social Commerce & Care Capabilities in One Platform

woman smiling using tablet work

July 14, 2021 — For its third annual Top 100 CRM issue, CRM Magazine is highlighting the hottest trends and technologies within the CRM arena.

For Social Marketing Leaders

For Commerce Leaders

For Customer Care Leaders

Social Marketing Cloud

Social Commerce Cloud

Service Cloud

Delta Air Lines

Hardee's

HP

Emplifi Webinars

Emplifi Blog

Community Corner

Get started

Privacy and legal

Emplifi newsroom

Topics

Just some of our recent awards