Analytics & Reporting Archives | Page 2 of 5

9 ways brands should measure social media success in 2024

As a new year ramps up, marketing teams all want to make sure they're keeping up with where social media is headed. These are the 9 trends that will...

Questions to Ask Social Media Analytics Tools Providers (Checklist)

Looking to start using a social media analytics platform, or thinking about making a switch to a different provider? This checklist is for you.

How social customer care can help your brand get 2024 started right

Consumer expectations for service have never been higher, and brands that aren't integrating social media effectively into their care strategy are...

Instagram analytics for business

Check out how your brand can track Instagram analytics with the right tools, and find the best ways to drive engagement with your customers.

Instagram marketing for the digital marketer

Develop a stronger social media presence and enhance customer connections with this in-depth guide to Instagram marketing.

Envisioning a highly functional social marketing team in 2024: Tackling the top 5 social media predictions

Everybody's making 2024 social media predictions. But we didn't stop there. Check out our latest blog post, as Emplifi CMO Zarnaz Arlia imagines a...

4 lessons your brand should learn from Black Friday

While a big part of your brand’s revenue success for the year may be determined on Black Friday weekend, it will be won in large part long before...

The Benefits of an All-in-One Social Media Management Solution

Unsure whether to go with multiple point solutions to manage your social media presence, or to go with an all-in-one solution? Here are some...

How 6 leading brands tackle authentic engagement on social media

Learn how brands across various industries are driving social media engagement with the right social media and community management tools.

How unifying social media analytics can benefit your brand

To move at the speed your brand needs to in your highly competitive industry, you can't afford to be slowed down by data silos that clog up your...

How brands can utilize analytics on TikTok

No social media strategy is going to be effective without understanding how to track and measure its performance. This guide will give you everything...

5 keys for brands to use AI and stay authentically human

There is significant pressure on today’s brands to be human and authentic. As it turns out, help might come from a decidedly non-human place.

Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much...

4 biggest social media stories from Super Bowl LVII

The Super Bowl isn't only the biggest football game of the year, it's also one of the biggest social media nights on the calendar. Our analysis of...

Tackling the top social media marketing challenges in 2023

A recent survey of marketing professionals uncovered can't-miss insights about their top challenges and what they need to tackle them. Here's a peek...