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Influencer Marketing

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  • Influencer Marketing

The Ultimate Guide to Building An Ambassador Marketing Program in 2022

Learn the ins and outs of ambassador marketing, from college students promoting products on-campus to influencers sharing brands on Instagram.
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4 Ways to Check if Your Brand Influencer Has Fake Followers

See if an influencer (or any public user) has fake followers on Instagram or TikTok with these four simple steps.
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Fireside chat with Kelsey Chickering (Forrester) on the creator economy: 5 key takeaways

Zarnaz Arlia (Emplifi CMO) recently sat down with Kelsey Chickering (Forrester Principal Analyst) to discuss the rising power of social commerce and...
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How to launch a successful UGC campaign (Tip Sheet)

What's the best way to collect and leverage high-quality UGC to help build brand awareness, inspire purchases, and connect with your online...
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5 ways to use UGC to boost your bottom line

Explore how user-generated content (UGC) can directly impact your brand's bottom line by enhancing brand authenticity, engagement, and revenue. Learn...
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4 lessons your brand should learn from Black Friday

While a big part of your brand’s revenue success for the year may be determined on Black Friday weekend, it will be won in large part long before...
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Top Conferences for Social Media Marketers

Stay ahead in the dynamic world of social media marketing by attending the industry's top conferences. Discover which events to attend, how to choose...
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Community Corner: Q&A with French virtual influencer Ivaany

Virtual influencers are making waves in the world of influencer marketing, bringing their own style and no-limits approach to representing brands on...
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Community Corner: Q&A with Seoul-based virtual influencer, SUA

Seoul-based SUA is one of the most popular virtual influencers in the world, partnering with several major fashion and lifestyle brands. In this...
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Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what...
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How to get followers on TikTok: A guide for brands

For some brands, gaining real traction on TikTok can seem like rolling a huge boulder uphill. With this guide, we take the mystery out of the...
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The power of Gen Z aesthetic: How brands are adapting to a new generation’s values

Generation Z is becoming a major -- and unique -- force when it comes to modern consumer behavior, and they've got their very own aesthetic. Here's...
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Community Corner: Q&A with Jayde Powell: TikTok’s “deinfluencer” trend

"Deinfluencers" are one of the biggest trends in the influencer marketing world today. In Emplifi's interview with creator Jayde Powell, learn who...
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How to maintain authenticity with your influencer marketing

Every brand wants to bring authenticity to their marketing efforts, and some worry influencer marketing could hurt that. You can have both, though,...
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New social media platforms and apps that marketers need to watch in 2023

Are you up to speed on the latest trending social media platforms and apps? Learn more about some of the ones making waves in the world social media...
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Infographic: How Customers Pursue Authenticity on the Path to Purchase and Loyalty

We take a closer look at the integral role — and impact — of authentic customer reviews, ratings, and customer care across the customer journey,...
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How to get started with livestream shopping for your brand

Livestream shopping can connect shoppers across the customer journey, but it’s more than just hitting "Record." Learn how your brand can get...
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Women Who Rule – 16 Marketing Influencers to Follow on Social Media

Many determined women are pushing the boundaries of marketing, and making a name for themselves as thought leaders driving growth and innovation in...
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