Live Commerce

Explore resources for social media, social commerce, and customer care

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  • Live Commerce

Report: How UGC drives revenue and boosts engagement in social commerce

UGC is a game changer for many organizations when it comes to converting via social. This is the guide you need to refine your strategy.
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5 benefits of integrating social commerce for mature brands

Getting social commerce right is critical for brands, and unifying UGC, ratings & reviews, and influencer marketing into one platform is one of the...
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4 quick wins to boost Black Friday and Cyber Monday revenue

Learn how to leverage ratings, UGC, social media, and top-tier customer support to boost your eCommerce sales this Black Friday and Cyber Monday.
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How to use your eCommerce tools to reduce returns

Discover how to use your eCommerce tools to minimize returns, boost buyer confidence, and improve overall customer satisfaction with practical...
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The social media marketer’s guide to video engagement strategy

To engage modern consumers, your brand needs video content. That means your social media strategy is the stage to inform, influence, or inspire any...
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5 steps to put your UGC, reviews, and live shopping to work this holiday season

Follow these five steps to get the most out of your user-generated content, customer ratings and reviews, and live shopping capabilities this holiday...
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4 lessons your brand should learn from Black Friday

While a big part of your brand’s revenue success for the year may be determined on Black Friday weekend, it will be won in large part long before...
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20 top brands for marketers to watch

Explore brands known for their innovative marketing strategies, and how these standout companies engage and nurture their communities across social...
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How to deploy social proof within your marketing strategy

Discover how to effectively integrate social proof into your marketing strategy. Learn about the importance of authenticity, the power of...
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How Livestreaming Can Help Brands and Retailers Optimize Digital Shelf Space

Explore the transformative power of live video in the eCommerce landscape. Dive into how brands and retailers leverage digital shelf space and...
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Top 10+ eCommerce stats all marketers need to know in 2024

Today’s savvy digital marketer and eCommerce leaders need to know the latest and greatest stats to guide their strategy. Here are a few that stood...
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Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what...
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Why companies need to give social media managers a seat at the table

Your brand's social media managers have become a crucial part of your success in everything from communication to customer service and commerce....
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How to get ahead of Black Friday with live commerce

For most eCommerce marketers, Black Friday is the most important time of the year. Embracing live commerce now could be the difference between...
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How live video impacts accessibility for customers with disabilities

When setting up and refining your eCommerce solution, it's imperative that you consider how people with disabilities will be able to navigate it....
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Why brands with dark stores should consider live commerce

What is a dark store, and why should brands that use them consider adding live commerce to their marketing mix? Learn more, and see how to get...
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How to get started with livestream shopping for your brand

Livestream shopping can connect shoppers across the customer journey, but it’s more than just hitting "Record." Learn how your brand can get...
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