Marketing Insights & Tips Archives | Page 2 of 18

Black Friday Insights: Boosting Engagement and ROI During the Holiday Rush

Black Friday is the key moment of the most important quarter of the year for eCommerce brands. We analyzed the numbers from last year to provide...

How to budget for influencer marketing

Doing influencer marketing right comes with a cost, and brands need to go into the process ready to navigate a world they may not know that well....

5 benefits of integrating social commerce for mature brands

Getting social commerce right is critical for brands, and unifying UGC, ratings & reviews, and influencer marketing into one platform is one of the...

Customer experience (CX): Everything you need to know

Social media is all about enhancing the customer experience. We're answering all your questions about CX and how to make yours great.

4 quick wins to boost Black Friday and Cyber Monday revenue

Learn how to leverage ratings, UGC, social media, and top-tier customer support to boost your eCommerce sales this Black Friday and Cyber Monday.

How to use your eCommerce tools to reduce returns

Discover how to use your eCommerce tools to minimize returns, boost buyer confidence, and improve overall customer satisfaction with practical...

The ultimate guide to scale social media marketing

You're not content where you are. Your organization is growing and setting the pace. Here's how you can scale smartly with social.

5 social media engagement posts to encourage audience interaction

It can be a challenge to maintain your audience's attention, but these five social media engagement posts, you can deliver authenticity, boost...

[Webinar recap] Exploring GenAI: Navigating the new frontier of AI innovations

AI has evolved into a must-have tool for brands and businesses, but there are many considerations as each organization considers its implications,...

The evolutions in social media that are impacting brand engagement

Social media and the way consumers use it are in a state of constant flux. This is your look at how it's evolving, and what you should do to keep up...

8 unmistakable benefits of live commerce for you and your customers

Customers are searching for engaging online shopping experiences, and brands are turning to live commerce to make it happen. Here's why.

TikTok’s maturation as a channel and how it affects the approach your brand should take to the platform

TikTok is changing, and that means TikTok marketing is changing right along with it. If your brand strategy isn't keeping up with the platform's...

Key considerations when evaluating social media management platforms

There's more to social media management platforms than just features. Consider these key points when evaluating the options for your brand.

Emplifi research shows that positive sentiment provides airlines brands with an opportunity boost social media engagement

Emplifi research shows that travel brands see significant differences in the sentiment of their user interactions across various social channels, and...