Marketing Insights & Tips Archives | Page 4 of 18

The importance of data security in building brand trust

Virtually every consumer-facing brand handles customer data in some way, and with that comes risk. Because of that, it's essential that you take...

Why you need to include UGC in your marketing mix (Infographic)

Get a sneak peek of some of the insights from our latest guide, "How to Unlock the Power of UGC", created in partnership with HubSpot. Download your...

15 Women You Should Follow on Social Media

To celebrate International Women’s Day 2024, we’re putting the spolight on 15 impressive female marketers in the social media space today. Give...

9 ways sustainability can drive social media success on Earth Day

It's never been more important to young consumers that brands show they stand for something more than just selling more stuff. Earth Day is a great...

How to use social media SEO to increase your brand’s visibility

How findable is your brand on social media? Applying SEO principles to your social media marketing could yield some impressive results. Here's your...

Community Corner: Q&A with Kate Winick (How to educate your team on the value of social media marketing)

Social strategist, thought leader, and former Director of Social Media at Peloton Kate Winick shares the best ways for social media marketers to keep...

9 ways brands should measure social media success in 2024

As a new year ramps up, marketing teams all want to make sure they're keeping up with where social media is headed. These are the 9 trends that will...

Community Corner: Q&A with Lika Tan (Mastering long-form video on Reels and TikTok)

Social media marketing expert Lika Tan shares her top trends and best advice for marketers looking to embrace long-form social video in 2024.

Questions to Ask Social Media Analytics Tools Providers (Checklist)

Looking to start using a social media analytics platform, or thinking about making a switch to a different provider? This checklist is for you.

The social media marketer’s guide to video engagement strategy

To engage modern consumers, your brand needs video content. That means your social media strategy is the stage to inform, influence, or inspire any...

How to Get an Instafeed on your Website

Your Instafeed represents your brand, so what better way to put it to use than putting on your website? Read the best placement options here.

How social customer care can help your brand get 2024 started right

Consumer expectations for service have never been higher, and brands that aren't integrating social media effectively into their care strategy are...

How AirBnB Thrives on User Generated Content

See how Airbnb leads the travel and hospitality industry with user-generated content to grow its social media and showcase its values.

How Generative AI Will Impact Marketing & UGC

Generative AI is already impacting the way brands interact with consumers; check out how it may continue to to affect the marketing world both...

Instagram marketing for the digital marketer

Develop a stronger social media presence and enhance customer connections with this in-depth guide to Instagram marketing.

Brands: How to Make Reels on Instagram & Why You Need Them

Read this guide on how to make Reels on Instagram to keep up with ever-changing social media trends and incorporate video content in your marketing...