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Marketing Insights & Tips

Explore resources for social media, social commerce, and customer care

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MIGRATE — UI Page – Blog: Shoppable Instagram 101

That’s why more and more brands are creating shoppable Instagram storefronts for their businesses with tools like Pixlee’s. These storefronts...
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The best time to post on TikTok

How to determine the best time to post on TikTok according to your situation, followers, location, and more factors.
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The Definitive Guide to Running a Social Media Contest

Social media has become a fixture of the digital age. Check out how social media contests can help you drive sales and engagement while increasing...
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TikTok Marketing to Gen Z vs. Millennials

Learn how Millennials stack up to Gen Z when it comes to behavior, top influencers, and trends on TikTok.
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8 TikTok Challenges Started by Brands and what We can Learn from Them

Learn how to create a tiktok challenge and see which brands are creating viral tiktok challenges.
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4 ways to use UGC beyond social media

User-generated content is one of the most effective tools for any brand's social strategy — but its uses go far beyond social media. There are so...
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4 Unique Ways to Showcase Reviews on Your Website (With Examples)

While typical product page reviews are tried and true, you’ll stand out by employing unique methods of showcasing customer sentiment like these.
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Q&A with Max Runyon: Launching Slim Jim to X/Twitter fame

Max Runyon's success in creating highly engaging content on X/Twitter is undeniable. In this Q&A, he talks about what's helped him grow Slim Jim's...
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Envisioning a highly functional social marketing team in 2024: Tackling the top 5 social media predictions

Everybody's making 2024 social media predictions. But we didn't stop there. Check out our latest blog post, as Emplifi CMO Zarnaz Arlia imagines a...
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Fireside chat with Kelsey Chickering (Forrester) on the creator economy: 5 key takeaways

Zarnaz Arlia (Emplifi CMO) recently sat down with Kelsey Chickering (Forrester Principal Analyst) to discuss the rising power of social commerce and...
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5 steps to put your UGC, reviews, and live shopping to work this holiday season

Follow these five steps to get the most out of your user-generated content, customer ratings and reviews, and live shopping capabilities this holiday...
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Community Corner: Q&A with Lia Haberman (What brands should know about private social communities)

Digital media marketing expert Lia Haberman touches on the rise of private communities, how creators are already leveraging them, and how brands...
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How to launch a successful UGC campaign (Tip Sheet)

What's the best way to collect and leverage high-quality UGC to help build brand awareness, inspire purchases, and connect with your online...
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Community Corner: Q&A with Robyn Nissim (Looping in your social media team across departments)

Social media managers can often feel disconnected from their companies. Industry expert Robyn Nissim touches on the significance of connecting social...
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5 ways to use UGC to boost your bottom line

Explore how user-generated content (UGC) can directly impact your brand's bottom line by enhancing brand authenticity, engagement, and revenue. Learn...
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4 lessons your brand should learn from Black Friday

While a big part of your brand’s revenue success for the year may be determined on Black Friday weekend, it will be won in large part long before...
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Community Corner: Q&A with Fab Giovanetti

Ensuring your social content is accessible is a big part of meeting your audience where they are. We talked to Fab Giovanetti about how she's helping...
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20 top brands for marketers to watch

Explore brands known for their innovative marketing strategies, and how these standout companies engage and nurture their communities across social...
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