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Marketing Insights & Tips

Explore resources for social media, social commerce, and customer care

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  • Marketing Insights & Tips

Women Who Rule – 16 Marketing Influencers to Follow on Social Media

Many determined women are pushing the boundaries of marketing, and making a name for themselves as thought leaders driving growth and innovation in...
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The pros and cons of virtual influencers

With the advent of virtual influencers — who exist online through artwork and artificial intelligence (AI) — here's everything brands need to...
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Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much...
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Tackling the top social media marketing challenges in 2023

A recent survey of marketing professionals uncovered can't-miss insights about their top challenges and what they need to tackle them. Here's a peek...
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The Must-Know Influencer Marketing Statistics (Infographic)

Influencer marketing plays a significant role in many brands’ marketing mix today. See what insights a new report by Pixlee TurnTo (an Emplifi...
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What social superstars like the most about working in social media

Working in social media can be demanding — but it's definitely not without its advantages! Get inspired by our social media superstars and learn...
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Target audience analysis: Everything digital marketers need to know

Quality audience analysis is your key to reaching the right people and cutting costs - here’s everything you need to get started.
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The Ultimate Guide to Hashtags

See the latest best practices behind hashtags across social media channels and get quick tips that will help you take your social game to the next...
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Micro Influencers vs Macro Influencers: What’s Best for Your Business?

Social media influencers are here to stay. Discover the pros and cons of macro-influencers vs. micro-influencers.
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Personalized Marketing on Social Media: The Ultimate Guide

Learn how you can personalize your social media marketing efforts from A to Z with this complete guide.
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Why a social media audit is critical for your brand and how to do it effectively

A social media audit helps establish the effectiveness of your social media strategy. Learn how to conduct an audit with this step-by-step guide.
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Effective Social Media Content Strategy for Business

Read our guide and find out how to create and develop an effective social media content strategy for your business.
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Winning Social Media Style Guide: 5-Step Process to Implement

Create content consistency and a smooth creation process for your social media team. Here are 5 easy steps to get started.
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5 Essentials of Building a Successful Facebook Community

Every social media marketing strategy should have a Facebook community. Here are easy steps to start building your Facebook community today.
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Facebook Tricks and Hacks You Must Know in 2020

Find out what Facebook tricks & hacks you must know in 2020 to improve. Follow these tips & skyrocket your brand's visibility on Facebook.
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AI in Social Media Marketing: A comprehensive guide for marketing managers

What role does AI play in social media and how can you take advantage of its benefits? Learn more.
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8 ways to generate buzz on social media for your new product launch

Create buzz with social media for your product launch with these social media marketing tactics - contests, Facebook video, influencer marketing, and...
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7 Best Social Listening Tools in 2024

Whether it’s listening to your customers, understanding trends, or gaining competitive insight, social listening is one of the most powerful things...
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