TikTok Archives

The social media benchmarks to guide your 2025 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...

The 2025 social media benchmarks report

Stay ahead of social media trends with exclusive data from thousands of brands in this must-have report. Discover what’s working, what’s...

Boost your brand with essential TikTok analytics tools

TikTok has become a social media heavyweight that's essential for your brand. But how do you know if your strategy is succeeding? TikTok analytics...

Recent social media updates to know

Social media updates happen at a rapid pace throughout the industry. Bookmark this page for a monthly rundown of all the news from the social media...

5 social media engagement posts to encourage audience interaction

It can be a challenge to maintain your audience's attention, but these five social media engagement posts, you can deliver authenticity, boost...

Why your brand needs a UGC platform

Modern consumers crave authentic content which means you need a way to collect, manage, and share user-generated content (UGC). Let’s explore why a...

Community Corner: Q&A with Lika Tan (Mastering long-form video on Reels and TikTok)

Social media marketing expert Lika Tan shares her top trends and best advice for marketers looking to embrace long-form social video in 2024.

The social media marketer’s guide to video engagement strategy

To engage modern consumers, your brand needs video content. That means your social media strategy is the stage to inform, influence, or inspire any...

The best time to post on TikTok

How to determine the best time to post on TikTok according to your situation, followers, location, and more factors.

8 TikTok Challenges Started by Brands and what We can Learn from Them

Learn how to create a tiktok challenge and see which brands are creating viral tiktok challenges.

4 reasons why TikTok is more than a social media platform

Boasting over 1.5 billion users today, it's time for brands to see TikTok as something that has transcended being more than just a social media...

Community Corner: Q&A with Bari Rosenstein

Discover the secrets behind Auntie Anne’s and Jamba's TikTok success. Dive deep into Bari Rosenstein's strategies for crafting engaging content,...

Community Corner: Q&A with Josh Rangel

Unhinged content — in which brands unshackle themselves from restrictions and decorum typically reserved for corporate communications in their...

Q3 2023 trends: How engagement stacks up on Instagram and TikTok

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs...

Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what...

How brands can utilize analytics on TikTok

No social media strategy is going to be effective without understanding how to track and measure its performance. This guide will give you everything...