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  • TikTok

Unlocking TikTok's potential: A strategic marketing guide

TikTok is one of the most powerful social platforms for brands, reaching 1.59 billion users in 2025. And unlike YouTube or, to an extent, Instagram,...
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Inside Vessi’s social strategy: A candid Q&A with their social media lead

We sat down with Vessi, the Canadian footwear brand based in Vancouver known for creating waterproof knit shoes made with patented Dyma-tex®...
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Get a clear view of your brand’s social performance with this free audit template

A ready-to-use template to help you evaluate what’s working, what’s not, and where to improve across your brand’s social channels.
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Plan smarter with this free social media content calendar template

Our customer journey mapping template makes it easy to get going with no design skills needed. Perfect for social media managers, marketers, and CX...
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The 2025 social media benchmarks report

Stay ahead of social media trends with exclusive data from thousands of brands in this must-have report. Discover what’s working, what’s...
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How to use TikTok for business: A complete guide for marketers

Learn how to successfully market your brand on TikTok to drive a higher volume of website traffic and increase ROI, by following a few simple steps.
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Boost your brand with essential TikTok analytics tools

TikTok has become a social media heavyweight that's essential for your brand. But how do you know if your strategy is succeeding? TikTok analytics...
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Recent social media updates to know

Social media updates happen at a rapid pace throughout the industry. Bookmark this page for a monthly rundown of all the news from the social media...
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TikTok’s maturation as a channel and how it affects the approach your brand should take to the platform

TikTok is changing, and that means TikTok marketing is changing right along with it. If your brand strategy isn't keeping up with the platform's...
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Community Corner: Q&A with Lika Tan (Mastering long-form video on Reels and TikTok)

Social media marketing expert Lika Tan shares her top trends and best advice for marketers looking to embrace long-form social video in 2024.
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The best time to post on TikTok

How to determine the best time to post on TikTok according to your situation, followers, location, and more factors.
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TikTok Marketing to Gen Z vs. Millennials

Learn how Millennials stack up to Gen Z when it comes to behavior, top influencers, and trends on TikTok.
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4 reasons why TikTok is more than a social media platform

Boasting over 1.5 billion users today, it's time for brands to see TikTok as something that has transcended being more than just a social media...
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Community Corner: Q&A with Bari Rosenstein

Discover the secrets behind Auntie Anne’s and Jamba's TikTok success. Dive deep into Bari Rosenstein's strategies for crafting engaging content,...
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Community Corner: Q&A with Josh Rangel

Unhinged content — in which brands unshackle themselves from restrictions and decorum typically reserved for corporate communications in their...
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Q3 2023 trends: How engagement stacks up on Instagram and TikTok

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs...
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Why #TikTokMadeMeBuyIt is so effective for brands

When it comes to moving interesting, unique, and useful merchandise, nothing performs today quite like #TikTokMadeMeBuyIt. Here's our look at what...
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How brands can utilize analytics on TikTok

No social media strategy is going to be effective without understanding how to track and measure its performance. This guide will give you everything...
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