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TikTok

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TikTok

New at Emplifi: product updates worth getting excited about

Catch up on the latest Emplifi product updates, including new features and improvements across customer care, social media management, automation,...

From 4K to 5 million: What the Tim Payne phenomenon reveals about the power of social media

One Argentine creator, and a New Zealand defender nobody had heard of. Emplifi tracked how the Tim Payne phenomenon unfolded across social media, and...

How boosted and organic content drive different results for beauty brands on TikTok

To better understand how content performs, Emplifi analyzed nearly 17,300 TikTok videos from 200 beauty brand accounts, comparing boosted and organic...

Baromètre Social Media 2026 : Les clés de votre réussite

Découvrez les clés du succès sur les réseaux sociaux en 2026. Ce rapport exclusif Emplifi s'appuie sur les données de milliers de marques pour...

Social Media Benchmarks 2026: Der Schlüssel zu Ihrem Erfolg

Bleiben Sie den Social-Media-Trends mit exklusiven Daten von Tausenden von Marken einen Schritt voraus. Entdecken Sie, was 2026 funktioniert, was...

The 2026 social media benchmarks report

Stay ahead of social media trends with exclusive data from thousands of brands. Discover what’s working, what’s changing, and where to focus your...

Unlocking TikTok's potential: A strategic marketing guide

TikTok is one of the most powerful social platforms for brands, reaching 1.59 billion users in 2025. And unlike YouTube or, to an extent, Instagram,...

Inside Vessi’s social strategy: A candid Q&A with their social media lead

We sat down with Vessi, the Canadian footwear brand based in Vancouver known for creating waterproof knit shoes made with patented Dyma-tex®...

Get a clear view of your brand’s social performance with this free audit template

A ready-to-use template to help you evaluate what’s working, what’s not, and where to improve across your brand’s social channels.

Plan smarter with this free social media content calendar template

Our customer journey mapping template makes it easy to get going with no design skills needed. Perfect for social media managers, marketers, and CX...

How to use TikTok for business: A complete guide for marketers

Learn how to successfully market your brand on TikTok to drive a higher volume of website traffic and increase ROI, by following a few simple steps.

Boost your brand with essential TikTok analytics tools

TikTok has become a social media heavyweight that's essential for your brand. But how do you know if your strategy is succeeding? TikTok analytics...

Recent social media updates to know

Social media updates happen at a rapid pace throughout the industry. Bookmark this page for a monthly rundown of all the news from the social media...

TikTok’s maturation as a channel and how it affects the approach your brand should take to the platform

TikTok is changing, and that means TikTok marketing is changing right along with it. If your brand strategy isn't keeping up with the platform's...

The best time to post on TikTok

How to determine the best time to post on TikTok according to your situation, followers, location, and more factors.

TikTok Marketing to Gen Z vs. Millennials

Learn how Millennials stack up to Gen Z when it comes to behavior, top influencers, and trends on TikTok.

4 reasons why TikTok is more than a social media platform

Boasting over 1.5 billion users today, it's time for brands to see TikTok as something that has transcended being more than just a social media...

Q3 2023 trends: How engagement stacks up on Instagram and TikTok

It's no secret that short-form video has become an essential part of most brands' social strategy in recent years, and our Q3 trends report backs...

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We’re recognized as a market leader in innovation, customer support, and ease of use from these organizations.

Info-Tech Data Quadrant Leader Badge

Emplifi earns Martech Breakthrough Award 2026

TrustRadius 2026 Buyer's Choice Award

Forrester names Emplifi a Leader in the Q4 2024 Social Suites

Forrester names Emplifi a Customer Favorite in the Q4 2024 Social Suites

IDC names Emplifi a Leader

G2 recognizes Emplifi as a Leader among enterprise platforms

G2 recognizes Emplifi as an enterprise platform with the easiest set-up

Emplifi earns 2025 Silver award from the American Business Awards