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The social media benchmarks to guide your 2025 strategy

Understand how your social media strategy is performing by diving into the latest organic and paid social media benchmarks, and gain insights to help...
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The next wave: Social media trends to watch

Our crystal ball is clear, and we're looking deeply into it to bring you a vision of everything social media for 2025.
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Social media statistics: Understanding trends and insights

What social media statistics should you pay attention to? And what are the right benchmarks? We've got all your answers.
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How A/B testing social media can boost engagement

A/B testing social media helps boost engagement by optimizing posts, analyzing results, and refining strategies for better audience connections.
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What are the stages of the customer lifecycle?

The six stages of the customer lifecycle represent the journey a customer takes to move from awareness to advocacy.
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How to master customer experience management and grow your brand

Consumer expectations of brands have never been higher, and that means customer experience management has to be at the forefront of every marketer's...
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UGC creators: Everything you need to know

In order for there to be UGC, there need to be creators making it happen. Here's your primer to everything about who they are.
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Boost your brand with essential TikTok analytics tools

TikTok has become a social media heavyweight that's essential for your brand. But how do you know if your strategy is succeeding? TikTok analytics...
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How UGC drives revenue and engagement in social commerce

The impact of user-generated content on customer engagement can't be overstated. In Emplifi's new report, we highlight exclusive data that shows the...
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Boosting engagement with Instagram collaborative posts

On Instagram, one of the easiest ways you can boost engagement is by collaborating on posts with other brands. Exclusive Emplifi data reveals the...
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5 ways to scale social media marketing for your brand

Discover how to expand your social media reach, foster deeper connections, and achieve scalable success with these five powerful strategies.
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Sentiment analysis: Everything you need to know

Quickly understanding the sentiment of the social conversation around your brand can give you a big heads up. Here's how.
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Maximizing the ROI of social media for your brand

Social media marketing has so much potential for generating revenue, but it's essential that your brand approaches it with the right strategy in...
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User-generated content (UGC): Everything you need to know

UGC has become the cornerstone of many social media strategies. But if you have questions, we can definitely help.
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Recent social media updates to know

Social media updates happen at a rapid pace throughout the industry. Bookmark this page for a monthly rundown of all the news from the social media...
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Guide to social media for customer experience management

Social media is one of the best tools in your toolbox for boosting the customer experience. Let's talk about how.
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