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Explore resources for social media, social commerce, and customer care

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Community Corner: Q&A with Mari Smith: Why content is king, but community is queen

If you want to drive engagement with your social marketing, a community-driven approach is key. Our Q&A with Mari Smith will provide some incredible...
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How to get your Snapscore up

For many, a big part of the fun of Snapchat is seeing their Snapscore rise. We've got your ultimate guide to what makes it go up and how to reach a...
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4 best practices for brands to use AI in social media

More and more brands today are using AI to improve content speed and efficiency. But it's nowhere near fool-proof. These four tips will help you use...
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Community Corner: Q&A with Jayde Powell: TikTok’s “deinfluencer” trend

"Deinfluencers" are one of the biggest trends in the influencer marketing world today. In Emplifi's interview with creator Jayde Powell, learn who...
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Aligning teams for improved customer care

It takes a cohesive, cross-functional organization to handle customer care in a way that will deliver a great experience every time. These tips will...
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How to maintain authenticity with your influencer marketing

Every brand wants to bring authenticity to their marketing efforts, and some worry influencer marketing could hurt that. You can have both, though,...
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New social media platforms and apps that marketers need to watch in 2023

Are you up to speed on the latest trending social media platforms and apps? Learn more about some of the ones making waves in the world social media...
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What is brand authenticity, and why does it matter for customer experience?

Brands aren’t people, but they are made up of individuals, and each person who interacts, purchases, or promotes is an opportunity to create...
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Why AI is your brand’s perfect social media assistant

AI tools are set to transform the way businesses interact with their audiences and unlock new opportunities for growth and success. Here are some...
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Infographic: How Customers Pursue Authenticity on the Path to Purchase and Loyalty

We take a closer look at the integral role — and impact — of authentic customer reviews, ratings, and customer care across the customer journey,...
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Why brands with dark stores should consider live commerce

What is a dark store, and why should brands that use them consider adding live commerce to their marketing mix? Learn more, and see how to get...
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5 Brands Beating the Instagram Reels Algorithm

Looking for inspiration to help you take your Instagram Reels content to the next level? Check out what these five brands are doing, plus we deep...
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How to get started with livestream shopping for your brand

Livestream shopping can connect shoppers across the customer journey, but it’s more than just hitting "Record." Learn how your brand can get...
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Instagram Stories vs. Snapchat Stories

We break down the main differences between the two, and look at what you need to know from a marketer's point-of-view to help inform your social...
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How a unified customer engagement platform delivers on quality, innovation, and value

Many companies have attempted to improve their digital and social media strategies, but a common barrier is being able to wrangle the massive influx...
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Women Who Rule – 16 Marketing Influencers to Follow on Social Media

Many determined women are pushing the boundaries of marketing, and making a name for themselves as thought leaders driving growth and innovation in...
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The pros and cons of virtual influencers

With the advent of virtual influencers — who exist online through artwork and artificial intelligence (AI) — here's everything brands need to...
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Authentic content: 3 stats showing the impact of customer ratings, reviews, and UGC on purchase decisions

A new Emplifi report dives into the expectations of modern consumers for authentic content at key moments in the customer journey, and how much...
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