How to launch a successful UGC campaign (Tip Sheet)

Key points

• User-generated content helps brands build trust by showcasing real customer experiences that feel more authentic than traditional marketing
• A successful UGC campaign starts with a clear strategy for sourcing high-quality content from the right audiences and channels
• Curating and repurposing UGC across marketing touchpoints increases its impact and extends its value beyond a single campaign
• Consistency, clear guidelines, and the right tools are essential for scaling UGC efforts and maintaining brand alignment

Modern consumers trust brands that are endorsed by their own communities. What may sound sales-y coming from your brand can sound more authentic coming from real-life consumers like them.

This is where user-generated content (UGC) comes in — but what’s the best way to go about collecting and leveraging high-quality UGC that your brand can leverage to help build brand awareness, inspire purchases, and better connect with your online community?

This tip sheet provides a quick look at some of the best practices you should consider as you venture into making UGC a bigger part of your marketing mix moving forward.

Looking for more tips to get started with UGC? Be sure to download our guide that we created in partnership with HubSpot, “How to unlock the power of UGC: The ultimate guide“, which dives further into this topic, and also looks at everything you need to get started with adding user-generated content to your marketing mix, and ways you can successfully amp your UGC efforts:

• Why your brand needs to leverage UGC, beyond just social media
• How to design a UGC strategy and select the right UGC platform
• Best practices as you start implementing your UGC strategy.

Download the tip sheet here