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BROWSE LIBRARY

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The evolutions in social media that are impacting brand engagement

Social media and the way consumers use it are in a state of constant flux. This is your look at how it's evolving, and what you should do to keep up...
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8 unmistakable benefits of live commerce for you and your customers

Customers are searching for engaging online shopping experiences, and brands are turning to live commerce to make it happen. Here's why.
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The ultimate guide: How to unlock the power of UGC

There's so much UGC can help your team with, from connecting with customers to boosting conversions. Let's make it work for you.
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TikTok’s maturation as a channel and how it affects the approach your brand should take to the platform

TikTok is changing, and that means TikTok marketing is changing right along with it. If your brand strategy isn't keeping up with the platform's...
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Key considerations when evaluating social media management platforms

There's more to social media management platforms than just features. Consider these key points when evaluating the options for your brand.
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SoftwareReviews' Emotional Footprint Report: Emplifi vs. Sprinklr

If you're deciding between Emplifi and Sprinklr, there are many things you should know. This report from SoftwareReviews will help you make a call.
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SoftwareReviews' Emotional Footprint Report: Emplifi vs. Sprout Social

We understand that all tech stack decisions are challenging and impactful. This report from SoftwareReview comparing Emplifi and Sprout Social can...
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The must-have buyer's guide for social media management

Our customers have always been our No. 1 priority. Download this report to see the rave reviews that's led to, from an objective third party.
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Emplifi research shows that positive sentiment provides airlines brands with an opportunity boost social media engagement

Emplifi research shows that travel brands see significant differences in the sentiment of their user interactions across various social channels, and...
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Explore why 2FA and SSO are essential for your brand’s security strategy

Security can't be overlooked when your brand puts social media to work. This is your guide to why 2FA and SSO should be a big part of ensuring you're...
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Creating social media content your audience will love

Creating social media content that's compelling and engaging is the key to success for any social strategy. Here's how the right UGC platform can be...
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The essential guide to UGC strategy

How is UGC working for your team? If you feel like you need a primer on making strategic decisions with it, this is the guide for you.
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How to prepare for the end of Salesforce Social Studio

With Salesforce Social Studio sunsetting in 2024, it's important that brands have their transition plan ready to go. This guide will give you...
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How to increase social media engagement for your brand

Brands who want to increase social media engagement must start with a holistic approach. Learn how to think beyond just social media engagement posts.
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10 marketers with diverse voices to follow on social media in 2024

In honor of Pride Month, we're presenting a list of 10 LGBTQ+ marketers to follow as you celebrate inclusivity for all.
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5 ways AI customer service can help you anticipate needs before they arise

AI customer service offers a way to predict and meet consumer needs, sometimes even before they ask. Learn five ways can it help you.
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How to strike the right brand tone on LinkedIn

With more brands using LinkedIn as a marketing channel, it's important to understand some of the ways it's different from most other social networks....
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Community Corner: Social Media Marketing Resume Tips from 13 Experts

We asked social media marketers across various industries to share their top tips and advice to help you elevate your resume, or even to help you...
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