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Community Corner: 16 Social media marketers share their secrets to success

For brands, social media managers have never been more important. But with that growth in prominence, the role has become more demanding that ever....
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Why companies need to give social media managers a seat at the table

Your brand's social media managers have become a crucial part of your success in everything from communication to customer service and commerce....
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How to get ahead of Black Friday with live commerce

For most eCommerce marketers, Black Friday is the most important time of the year. Embracing live commerce now could be the difference between...
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Community Corner: Q&A with Krystal Wu: How to be a stellar community manager

Community managers monitor channels, spark conversation, and act as a brand liaison. In our interview with community manager Krystal Wu, learn how to...
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Community Corner: The intersection of generative AI and marketing

How is Generative AI going to impact the future of social media and the professionals who work in the industry? We gathered the perspectives of...
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Best practices for leveraging UGC in 2023

Discover the best practices for leveraging user-generated content (UGC) in 2023 for marketers and brands. Build a UGC program that embraces...
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How to reach Gen Zers retreating to “digital campfires”

More than maybe any previous generation, Gen Zers don't want to be marketed to, and they're retreating to their own spaces to avoid brand influence....
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Community Corner: Q&A with Adrienne Sheares

To have a successful career in social media, one key is to put in the work to build your own personal brand online. In this Q&A, social PR consultant...
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Cutting through the noise: How review authentication brings eCommerce wins

When it comes to customer ratings and reviews, credibility is everything. If people don't believe the words are authentic, your brand can lose more...
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5 keys for brands to use AI and stay authentically human

There is significant pressure on today’s brands to be human and authentic. As it turns out, help might come from a decidedly non-human place.
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Community Corner: The buzz around Twitter alternative, Bluesky

Learn about the new app, its developers’ goals for a more connected social media ecosystem, and how the marketing community is responding to its...
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Community Corner: Q&A with Pat Timmons: Pride month and empathy marketing

Ahead of Pride Month, we talked to social media/brand marketer Pat Timmons about empathy marketing and how brands can show their support for the...
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How ChatGPT-4 improves on ChatGPT-3 for brands’ marketing

After the buzz of GPT-3 and what it could do for marketers, how could OpenAI improve upon it with the next iteration? We look at the improvements...
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How to prioritize mental health as a social media marketer

Social media marketing can be a demanding role — but your mental health should always come first. Here are six ways you can prioritize your mental...
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How live video impacts accessibility for customers with disabilities

When setting up and refining your eCommerce solution, it's imperative that you consider how people with disabilities will be able to navigate it....
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How to get followers on TikTok: A guide for brands

For some brands, gaining real traction on TikTok can seem like rolling a huge boulder uphill. With this guide, we take the mystery out of the...
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Community Corner: Marketers respond to Twitter verification changes

There have been a few changes to the Twitter verification process that marketers today should know. We take a look at these changes in more detail,...
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The power of Gen Z aesthetic: How brands are adapting to a new generation’s values

Generation Z is becoming a major -- and unique -- force when it comes to modern consumer behavior, and they've got their very own aesthetic. Here's...
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