In the last decade, social media marketing has become integral to any brand’s marketing strategy. With more than 4 billion people projected to use social media in 2025, and platforms like TikTok transforming the landscape, organizations are investing more resources into the medium. As a result, the social media manager has become a critical position supporting multiple teams throughout a company.
The role of social media managers has expanded to touch several business departments, including marketing, commerce, and care. Social media managers must wear many hats — the strategist, the storyteller, the community builder, the customer care whiz — all while inspiring followers to become customers.
In this 5-part blog series, we’ll share valuable insights from some of the leading minds in the field on topics ranging from technology to skillset. They’ll also offer advice to young professionals aspiring to start their social media careers. Be sure to check out these resources to help you become the social media superstar you're meant to be!
Social media has become one of the most influential spaces for brands to reach more people and build lasting relationships with target audiences. It has evolved tremendously over the past two decades, becoming such an essential part of business that the U.S. Bureau of Labor Statistics projects social media careers to grow by 11% by 2030.
Consumers – especially younger ones – now prefer engaging with companies on social media and expect them to provide immediate feedback. With 52% of consumers expect brands to respond to their questions within one hour, their hyperfocus on speedy responses forces many social media professionals to remain perpetually connected to satisfy their needs.
As customer expectations continue to grow, these professionals will undoubtedly face new challenges to level up their brand’s CX. However, while a lot is asked of them, being a social media professional does offer a lot to like that you won’t often find in other career paths.
Don’t just take our word for it, though — let’s look at six things our social media superstars like about their role that you can check out for inspiration!
1. It helps with developing a deeper understanding of the audience and its needs.
Mahmoud Zammar, Marketing Coordinator, Al Shaya - Bath & Body Works (AE): "Social media has given me the tools and means to reconnect with people, which is very important to me. As a digital marketer, it's practical to help determine how your brand fares in the eyes of millions and how your messaging plays a role in their decision making."
Daniel Chávez, Social Media Specialist, BBVA Peru: "I like that content we create answers people’s needs. For example, when we talk about security and how to prevent fraud, we aim to empower our customers and make them capable of protecting their finances, and that is very heartwarming."
2. It allows for the perfect blend of creative and analytical thinking.
Kseniya Mahileuskaya, Digital & Social Media Senior Executive, Department of Tourism and Culture of Abu-Dhabi: "I can merge two of my passions: creativity and data analytics. Usually, data analysts are not involved on the creative side. Now I get the chance to explore both: from making funny TikToks and Reels to delivering extensive analytics reports."
Check out Kseniya's full social media superstar profile
3. It provides instant feedback and shows insights in real-time.
Eduardo Caldera, Social Media Manager, Didi (MX): "I like how you can create campaigns that engage and connect with brand users and see in almost real-time if something's working or if it's not."
Stephanya Correa, Digital Insights Coordinator, NBC Universal LATAM: "I like being able to find insights that generate value for the company, whether to make decisions, enrich sales proposals, or simply show an overview of where we are today and where we want to go."
Evelyn Girón, Project Coordinator, Banco Industrial: "It's fascinating how we can access all the information on our social media, analyze it and work with the objectives of each area of Corporación Bi to provide unique solutions for our customers."
Citlali Amaranta del Valle Alonso, Insights Manager, Hershey's: "What I like most is the immediacy of the information and the ease of reading it. It is also cheaper than running a Focus Group."
4. It drives strategy and helps the brand make a bigger impact.
Juan Manuel Farías Salas, Director of Communications, Betterware (MX): "Developing strategies is a huge part of what I enjoy."
Ivonne Lewis, Regional Business Intelligence Director, AMC Networks International LATAM: "I enjoy being able to participate in the creation of social profiles, making strategies, planning sales, and, of course, being part of the growth of the business."
Hussein Abdallah, Senior Product Manager, Department of Tourism and Culture of Abu-Dhabi: "The ability to influence people to do something you are promoting. A thought crossed my mind the other day as I posted about an event that sold out. What butterfly effect did this post generate? For example, did two people meet at the event and now plan to get married? If it wasn't for this post, these people might not have gone to the event and created all the potential future storylines. This fascinates me."
5. There’s never a dull day.
Karla Ramirez, Head of Content Management, Grupo Editorial Altamirano (SV): "I love that nothing is constant, and I never do the same thing. I may be in front of a computer every day, but that day will never be the same as the day before. Networks change so much, and in the news business where I work, that change is constant."
Aminta Iriarte, Senior Manager, Global Social Media Strategy, Crunch Fitness: "One day, I can be scheduling posts to go out to 400+ pages, and the next, I can be recording TikTok videos with personal trainers at one of our gyms. One of our old Crunch marketing campaigns had the tagline ’never boring, never bored.’ The marketing team adapted that slogan because when you work in social media at Crunch, it’s never boring, and you’re never bored!"
Check out Aminta's full social media superstar profile
David De la Garza, Social Media Coordinator, Grupo Xcaret: "I would say the diversity of tasks is what makes me love my role. From the brainstorming meetings, planning content, and being available to measure and analyze every step of our social media strategies, there is always something new coming up at Grupo Xcaret."
6. It allows you to learn something new every day.
Boris Israel Lizana Barrios, Social Media Analyst, Entel: "I learn about various topics through the areas that make up the brand, thus understanding the environment and looking for profitable actions. We are submerged in an information age, and people leave a lot of digital data about their wishes and even feel the crisis before our internal indicators."
Social media jobs are not always easy, but they are exciting and have the potential to be a catalyst for change across the digital realm. Now more than ever, consumers want to be closer to their favorite brands on social media, giving professionals endless opportunities to build stronger connections with audiences and make a bigger impact.
Emplifi Social Marketing Cloud is another reason to love working in the social media industry. Its modern tools help professionals working for top brands enhance their social media to achieve business results.
Book a demo today to speak with an Emplifi expert.
