2026 Gartner® Magic Quadrant™

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening

Emplifi named a Leader in the 2026 Gartner® Magic Quadrant™ for Social Media Management and Listening Get the Report

INTRODUCTION TO UGC

How to unlock the power of user-generated content

We teamed up with Hubspot to create the ultimate guide to UGC, because we’ve seen so many marketing teams revolutionize their approach to marketing – not just for social media – and we want you to be next.

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Learn the best steps to launch a UGC program

UGC doesn’t just get consumers more excited about making a purchase. It often convinces them to do so. In this guide, we’ll explain how UGC benefits your brand, and why it works with customers.

Understand the advantages and challenges of UGC

UGC comes in multiple forms, and each type has a role across your campaigns and channels. Our guide will highlight how to think about the advantages, challenges, and most effective uses of each.

Review HubSpot data on why consumers embrace UGC

According to HubSpot research, consumers find UGC 9.8x more effective than influencer content. Download our report to review data that proves why UGC gives your audience confidence to buy.

Ready to fuel your teams with A-CX?

Discover what Emplifi can do for you. We turn small teams into large ones, and large teams into well oiled machines, but either way, we offer the rocket ship, you just need to jump on.

What can you expect?

A live walkthrough of Emplifi Fuel tailored to your specific social marketing, commerce, and care needs
A benchmark of how your brand performs against peers in your industry
A partner who understands your business, and 22,000 others
A concrete action plan to go from disjointed teams to A-CX

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